CHOCOLATE TOUR

From blossom to bar

Our chocolate tour was so beautiful! It was great to get to see all of the lush cacao plants at the organic farm in Kula.

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Chocolate & Coffee Tour

An Adventure

When I heard about those tours I thought, “Wow, a tour that combines two of my absolute favorite things: coffee and chocolate”.

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Imagine wandering through lush cacao and coffee orchards, sipping freshly roasted coffee, and crafting your own Aztec-style hot chocolate—all while soaking in breathtaking bi-coastal views of Maui’s Valley Isle. At Maui Chocolate and Coffee Tours, located at Kupa’a Organic Farm in Upcountry Kula, this dream becomes reality. May 2025 is the perfect time to dive into this sensory adventure, where sustainable farming, rich flavors, and Maui’s aloha spirit come together. Whether you’re a foodie, a nature lover, or planning a family outing, this intimate tour promises an unforgettable experience. Read on to discover what’s in store and how to secure your spot!

Why Maui Chocolate and Coffee Tours?

Nestled in Maui’s Upcountry, Kupa’a Organic Farm is a haven of regenerative agriculture, growing rare cacao and coffee in volcanic soil. Here’s what makes this tour special:

  • Intimate Experience: Small groups of 1-8 ensure a personalized journey, led by expert guides like Ann, a 40-year Maui resident who brings the farm’s story to life.
  • Hands-On Fun: Crack open cacao pods, grind beans for ceremonial hot chocolate, and taste 6-7 single-origin chocolates, including Maui’s nutty, honeyed varieties.
  • Educational Insights: Learn about the “blossom to bar” and “farm to cup” processes, the 20/20 cacao belt, and how Maui’s microclimate creates unique flavors.
  • Sustainable Practices: Discover Kupa’a’s organic methods, from natural pest control to intercropping with native trees, supporting a thriving ecosystem.
  • Community Focus: The tour highlights local partnerships, like sourcing coffee from Lilinoe Farm, roasted by award-winning Daniel of Social Hour Coffee Roasting.

May’s mild weather (70-80°F) and vibrant greenery make it an ideal time to explore this working farm, with the added bonus of fewer crowds before the summer rush.

What’s Happening in May 2025?

May 2025 brings seasonal delights and exclusive events to Maui Chocolate and Coffee Tours. Here’s what to expect:

Seasonal Highlights

  • Cacao and Coffee in Bloom: May aligns with cacao fruiting and the tail end of coffee harvests. You might see vibrant cacao pods or coffee cherries being processed, offering a front-row seat to farm life.
  • Vanilla Exploration: Kupa’a’s new vanilla cultivation adds a fresh twist. Learn about hand-pollinated vanilla orchids growing alongside cacao and coffee.
  • Farm-to-Table Tastings: Savor Lilinoe Farm’s bright, tropical coffee, fresh fruits, homemade lilikoi bread, and even sugarcane juice if farmer Gerry is pressing that day.

Special Events

  • Wholly Cacao at DeVine Wine Lounge: Join an elegant chocolate tasting in Kihei’s Azeka Makai, pairing Maui’s finest chocolates with wines, craft beers, or cocktails. Spots are limited—book early!
  • Private In-Home Tastings: Elevate your vacation with a bespoke Wholly Cacao experience, perfect for anniversaries or special gatherings. Customize your pairings for a memorable evening.

Tour Highlights

Your 2-hour tour includes:

  1. Warm Welcome: Meet your guide and hear about Kupa’a’s sustainable mission.
  2. Orchard Stroll: Explore cacao and coffee groves, with bi-coastal views perfect for photos.
  3. Chocolate Making: Grind cacao for Aztec-style hot chocolate in a fun, interactive demo.
  4. Coffee Tasting: Sip Lilinoe Farm’s coffee and learn why Maui’s beans are so rare.
  5. Global Chocolate Tasting: Sample 6-7 chocolates, from Madagascar’s citrusy notes to Hawaii’s rich flavors, in a family-style setting.
  6. Farm Shop: Browse coffee, chocolates, and jams to bring Maui home.

Why May 2025 is Perfect

  • Ideal Weather: Warm days and cool breezes make farm walks comfortable. Pack sunscreen, a hat, and sturdy shoes.
  • Cultural Connection: Support Maui’s agricultural recovery post-2023 wildfires by choosing local experiences like this tour.
  • Rare Opportunity: Maui grows the least coffee and cacao in Hawaii, making this tour a unique chance to taste its treasures.

Calls to Action

  1. Book Your Tour Today: Reserve your spot for May 2025 at mauichocolatecoffeetours.com. Small groups fill fast, so call +1 808-870-3323 or email info@mauichocolatecoffeetours.com now!
  2. Join the Wholly Cacao Event: Don’t miss the DeVine Wine Lounge tasting in Kihei. Secure your ticket via the website or contact the team.
  3. Plan a Private Tasting: Book a Wholly Cacao in-home experience for a luxurious touch. Email to customize your event.
  4. Shop Local: Grab coffee, chocolates, or farm-fresh goodies from the shop to support Kupa’a Organic Farm.
  5. Share the Aloha: Follow Maui Chocolate and Coffee Tours on Facebook and post your tour moments with #MauiChocolateCoffeeTours.

Tips for Your Visit

  • Dress for the Farm: Wear comfy shoes and bring a light jacket for Upcountry’s breezes.
  • Come Hungry: You’ll sample coffee, chocolates, fruits, and more—leave room to indulge!
  • Respect Maui: Bring your own stainless steel bottle, keeping plastic bottles out our finite landfill. We have water for the tasting, and we will happily re-fill your hydro flask!
  • Book Early: May is popular, so reserve 2-3 weeks in advance, especially for special events.

Make May 2025 Unforgettable

Maui Chocolate and Coffee Tours is a celebration of flavor, sustainability, and Maui’s heart. From crafting hot chocolate to savoring rare chocolates with a view, this experience will leave you inspired and connected to the island’s roots. Don’t wait; book your tour, join the DeVine Wine Lounge event, or plan a private tasting to make your Maui vacation extraordinary.

Mahalo for choosing Maui Chocolate and Coffee Tours. We can’t wait to share our passion with you in May 2025!


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Aloha, flavor enthusiasts! As spring blooms spring bursts with blooms of jacarandas and silk oak across Maui’s lush landscapes in April 2025, there’s no better time to immerse yourself in the island’s rich agricultural tapestry with Maui Chocolate and Coffee Tours. Nestled in the heart of Upcountry Maui at Kupa’a Organic Farm in Kula, our tours offer a sensory journey through the world of cacao and coffee—two of life’s greatest pleasures. Whether you’re a returning visitor or planning your first trip to the Valley Isle, this is your invitation to taste, explore, and connect with Maui’s vibrant land and flavors this spring.

Why April is the Perfect Time to Visit

April on Maui is a season of renewal. The trade winds soften, the hills of Haleakalā glow with green, and the farm at Kupa’a Organic Farm bursts with life. It’s an ideal moment to witness the cacao trees in their early fruiting stages and the coffee plants thriving under the island’s volcanic soil and cool breezes. The weather—warm days paired with crisp evenings—makes for a comfortable stroll through our orchards and gardens, where you’ll discover the magic behind every bean and pod. Plus, with the tourist crowds thinning out post-winter, your experience feels even more intimate and personal.

What to Expect on Your Tour

Our “Blossom to Bar and Beyond” adventure is more than just a tour—it’s a hands-on celebration of Maui’s sustainable farming heritage. Here’s a sneak peek at what awaits you this April:

  • A Walk Through Nature’s Bounty: Wander through our organic farm, where cacao and coffee grow alongside a symphony of tropical plants—think lilikoi, a stroll through the vanilla vineyard bursting with blossoms for 2026 beans, and strategically planted shade trees. Spring often brings surprises, like blossoms signaling the next cacao harvest or coffee cherries ripening into bursts of red. You’ll learn how Maui’s unique microclimate crafts flavors you won’t find anywhere else.
  • Hands-On Chocolate Making: Channel your inner chocolate maker with our interactive demonstration. Crack open a cacao pod, winnow the beans, and grind them into a rich, ceremonial hot chocolate inspired by Aztec traditions. It’s a delicious nod to history, and you’ll savor every sip as you make it yourself.
  • Global Chocolate Tasting: Sit family-style and sample 6-7 single-origin chocolates from around the world, including at least two rare Hawaiian varieties. From creamy Madagascar to nutty Maui-grown bars, you’ll explore how latitude shapes flavor. Our guides—passionate experts like Ann—will walk you through the tasting, sharing stories of the craft and the land.
  • Coffee Connections: While Kupa’a’s own coffee recovers from the pesky coffee bean borer (fingers crossed for a comeback soon!), we’re proud to feature a cup from one of Hawaii’s premier producers. Pair it with the stunning bi-coastal views from our farm’s hilltop, and you’ve got a moment to savor.
  • Spring Bonus: April often brings extra treats from the farm—perhaps a sample of fresh-pressed sugar cane juice or a slice of our famous lilikoi bread, baked with fruit straight from the property. It’s the taste of Maui in every bite.

Sustainability at Heart

At Maui Chocolate and Coffee Tours, we’re not just about indulgence—we’re about intention. Kupa’a Organic Farm thrives on sustainable practices, from organic composting aka, the department of “organic alchemy,” cleverly coined by Gerry Ross who is the chief organic alchemist; to natural pest management. Every step, from planting to tasting, reflects a commitment to the ‘āina (land) and a vision for a healthier planet. By joining us, you’re supporting a small, family-owned operation that’s as dedicated to its community as it is to its crops.

Plan Your April Escape

Ready to dive into this springtime delight? Our tours are private and limited to small groups (up to 12, or 14 by request), ensuring an intimate experience. Reservations are a must, so book early; April’s mellow vibe makes it a popular time for locals and visitors alike to explore Upcountry Maui.

A Taste of Maui to Remember

This April, let Maui Chocolate and Coffee Tours awaken your senses to the island’s hidden treasures. From the crunch of a cacao pod to the aroma of freshly brewed coffee, every moment is a chance to connect with the land, the people, and the flavors that make Maui so extraordinary. Bring your curiosity, your appetite, and maybe a friend or two; because spring on Maui is best shared.

Mahalo, and see you soon on the farm!


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Hawaii is a paradise not just for its breathtaking landscapes and pristine beaches but also for its unique agricultural opportunities. Among the many exquisite crops that thrive in its tropical climate, vanilla is one of the most fascinating. At Maui Chocolate and Coffee Tours, we celebrate the island’s rich agricultural diversity, and today, we’re diving into the art and science of growing vanilla in Hawaii.

The Allure of Vanilla

Vanilla (Vanilla planifolia) is one of the most sought-after flavors in the world. This climbing orchid produces the vanilla bean, which is meticulously cultivated and cured to bring out its signature aroma and taste. While Madagascar and Mexico dominate global production, Hawaii offers an ideal environment for growing this exquisite crop. The state’s warm temperatures, ample rainfall, and fertile volcanic soil create the perfect conditions for its cultivation.

The Challenges and Rewards of Growing Vanilla in Hawaii

Growing vanilla is a labor-intensive process, requiring patience and dedication. Unlike other crops that can be easily propagated and harvested, its cultivation involves precise care. Here are some key challenges and rewards:

Challenges:

  1. Hand Pollination: Unlike in Mexico, where native bees naturally pollinate orchids, growers in Hawaii must hand-pollinate each flower within a short window of time for successful fruit production.
  2. Time-Intensive Growth: Vanilla plants take 2-4 years to mature before they start producing beans.
  3. Labor-Intensive Harvesting: Each bean requires careful harvesting, followed by months of curing and drying to develop its signature flavor.

Rewards:

  1. High Market Value: It is one of the most expensive spices in the world due to its complex cultivation process.
  2. Sustainable and Niche Crop: Hawaii’s high-quality vanilla is in demand among chefs and specialty food markets.
  3. Unique Agricultural Experience: Growing vanilla offers a fulfilling journey for those who enjoy hands-on, sustainable farming.

How Vanilla Thrives in Hawaii’s Climate

Hawaii’s tropical conditions provide the humidity and warmth that vanilla orchids require. These plants thrive under partial shade, making them an excellent crop to grow alongside coffee or cacao trees. The vines need sturdy support structures, such as trellises or shade trees, to grow properly. With regular watering, careful pruning, and proper hand pollination, Hawaii-grown vanilla can yield high-quality beans.

The Process: From Flower to Bean

1. Planting – It is propagated through cuttings, which are planted in well-draining, organic-rich soil.
2. Pollination – Each flower blooms for only one day and must be pollinated by hand to produce a bean.
3. Growth and Harvest – Once pollinated, the pod takes 8-9 months to mature before being harvested.
4. Curing and Drying – The beans undergo a lengthy curing process, which includes blanching, sweating, and drying over several months to develop their distinct flavor.

Vanilla Farming

The Future of Vanilla Farming in Hawaii

With increasing demand for high-quality, sustainably grown vanilla beans, more farmers in Hawaii are exploring its cultivation. As techniques improve and interest grows, Hawaii has the potential to become a premium producer, offering a unique product with rich, floral, and creamy flavor notes.

It only took 2 years for the vines to start flowering, and the first harvest was 600 beans. This year’s harvested yielded over 1,000 beans! Kupa’a magic which is all about the soil!

At Maui Chocolate and Coffee Tours, we celebrate the art of sustainable agriculture and the extraordinary flavors that Hawaii has to offer. Whether you’re a food enthusiast, a farmer, or simply curious, we invite you to explore the world of Hawaiian-grown vanilla and discover why this delicate orchid is worth the effort.


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February 8, 2025 Charles OreveChocolate

At Maui Chocolate and Coffee Tours, we believe that chocolate is more than just a treat—it’s an experience. Through our Wholly Cacao initiative, we bring the art of cacao and fine chocolate to discerning palates, whether in the comfort of a private home or at select public venues that share our philosophy of excellence. From intimate, curated in-home tastings to high-end partnerships with sophisticated wine lounges, Wholly Cacao offers a unique opportunity to explore the depth and complexity of artisanal chocolate like never before.

Private In-Home Tastings: A Personalized Chocolate Journey

For those who desire an exclusive and highly personalized tasting experience, Wholly Cacao brings the world of fine chocolate straight to your home. Imagine an evening filled with hand-selected chocolates that highlight the flavors and nuances of the cacao bean, paired perfectly with a curated selection of fine wines, craft beers, or specialty cocktails.

Our private tastings are ideal for:

  • Gourmet Enthusiasts who appreciate fine flavors and want to expand their knowledge of chocolate.
  • Wine and Spirits Aficionados looking for new and exciting pairing experiences.
  • Special Occasions such as anniversaries, birthdays, or intimate gatherings with family and friends.
  • Luxury Dining Experiences where chocolate takes center stage, integrated seamlessly into an evening of fine dining.

Some of the esteemed private chefs we’ve worked with include Chef Jana McMahon and Chef Katarina Tualemoso, who have incorporated our chocolate tastings into their menus. Whether it’s an appetizer-style pairing with cheese and charcuterie or a decadent dessert finale, our chocolate experiences are crafted to delight even the most sophisticated palates.

Pairings can be customized to feature wines, whiskeys, craft beers, or non-alcoholic options, ensuring that every event is as unique as the guests attending it. From bold and fruity dark chocolates to smooth, velvety milk chocolates, each selection tells a story of its origin, its maker, and its journey from bean to bar.

Public Venue Collaborations: Elevating the Chocolate Experience

Beyond the private setting, Wholly Cacao also partners with select venues to create unforgettable public tasting events. These collaborations allow a wider audience to experience the artistry of fine chocolate in settings that complement its luxurious nature.

Past and Upcoming Public Venues

Our last public venue was held at the Lahaina Yacht Club, an exclusive setting that provided the perfect backdrop for a sophisticated chocolate experience. The event was met with great enthusiasm from attendees who relished the opportunity to sample high-quality chocolates while learning about the intricate craft behind them.

This month, we are thrilled to announce our next public event at DeVine Wine Lounge, Kihei’s newest and hippest wine bar, located in Azeka Makai. Known for its elegant ambiance and extensive selection of fine wines, DeVine Wine Lounge provides an ideal setting for a luxurious chocolate tasting experience.

At this upcoming event, guests can expect:
  • A carefully curated selection of premium chocolates paired with fine wines.
  • Insightful discussions on chocolate origins, production, and pairing techniques.
  • A welcoming atmosphere where wine lovers and chocolate connoisseurs can connect over shared passions.

DeVine Wine Lounge isn’t just a wine bar—it’s a place where flavors are celebrated. Their menu includes a curated selection of specialty cocktails, craft beers, and non-alcoholic beverages, making them a perfect partner for Wholly Cacao’s mission of delivering exceptional tasting experiences.

Shared Philosophy: Discriminating Taste

At Wholly Cacao, we don’t just work with any venue—we collaborate with establishments that share our commitment to quality, flavor, and craftsmanship. Just as we are selective about the cacao we source and the chocolates we present, we are equally discerning about the venues we partner with. We seek out locations that prioritize excellence, ensuring that our tastings are enhanced by an environment that matches the sophistication of our offerings.

By teaming up with places like DeVine Wine Lounge, we create an experience that goes beyond just eating chocolate—it becomes a sensory journey, where flavors are explored, textures are savored, and knowledge is shared.

Join Us for an Unforgettable Chocolate Experience

Whether you prefer an exclusive private tasting in your home or an elevated public event, Wholly Cacao invites you to indulge in the ultimate chocolate experience. Join us at DeVine Wine Lounge this month for a night of chocolate, wine, and refined indulgence.

Keep an eye out for future collaborations and tastings as we continue to bring the best of fine chocolate to Maui. Stay connected with us on social media and our website for updates on upcoming events and private tasting opportunities.

At Maui Chocolate and Coffee Tours, we are passionate about sharing the art of fine chocolate with the world. Through Wholly Cacao, we craft experiences that are indulgent, educational, and unforgettable. Let’s embark on this delicious journey together!


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January 13, 2025 Charles OreveChocolate

The Hawaiian chocolate industry has seen remarkable growth over the past decade. The number of chocolate makers has more than doubled from approximately 6-7 to at least 12-20. This boom reflects a burgeoning interest in locally produced, bean-to-bar chocolate, mirroring the trajectory of the wine industry in Napa and Sonoma.

Cacao Production Across the Hawaiian Islands

Hawaii is unique as the only U.S. state where cacao is commercially grown. Each island contributes its own flavor to the state’s chocolate scene. Here is a closer look at the key players across the islands.

Maui: Chocolate Makers in the Spotlight

While Maui has the least cacao production due to its windy conditions – a challenge for the wind-sensitive cacao trees – it is home to some distinctive chocolate makers.

  • Wholly Cacao: Exclusively offered on Maui Chocolate and Coffee tours, this brand features urban foraged cacao from various spots on Maui.
  • Kupa’a Farms: At 1,900 feet above sea level, Kupa’a Farms is proof that cacao can grow in unlikely places. This nano-production is primarily for friends and chefs, and when available, it’s a rare treat sampled on tours.
  • Hana Gold: Maui’s original chocolate maker, known for its dedication to crafting high-quality chocolate.
  • Valley Isle Chocolate: The newest addition to Maui’s chocolate scene, with trees expected to produce cacao within the next year—a promising development.
  • Ku’ia Maui Chocolate: Despite surviving two dry hurricanes in Lahaina, this brand continues to create exceptional chocolate for retail.

Big Island: Leading in Cacao Production

The Big Island boasts the largest cacao production in Hawaii, thanks to its rich volcanic soil and diverse microclimates. Notable chocolate makers include:

O’ahu: A Thriving Chocolate Scene

O’ahu has a well-established chocolate scene with several prominent makers:

  • Madre Chocolate: One of the pioneers of Hawaii’s bean-to-bar movement, offering ethically sourced and uniquely flavored chocolate.
  • Manoa Chocolate: Established in 2010, this company crafts chocolate that highlights the unique terroir of Hawaii.
  • Nine Fine Mynahs: Specializing in premium bean-to-bar chocolate from the North Shore.
  • 21 Degrees Estate: An artisan chocolate maker committed to sustainable cacao farming.
  • Kualoa Ranch: Producing high-quality chocolate in collaboration with Manoa Chocolate.
  • Kahuku Farms: Combining agricultural excellence with delectable chocolate creations.

Kaua’i: The Garden Island’s Contribution

Kaua’i’s chocolate scene is anchored by:

  • Lydgate Farms: A third-generation cacao grower that has played a pivotal role in putting Hawaiian chocolate on the global map.

Challenges and Opportunities

While Maui’s windy conditions pose challenges for cacao cultivation, innovative approaches such as urban foraging and high-altitude farming have enabled its chocolate makers to thrive. Meanwhile, the Big Island continues to lead in production volume, and O’ahu and Kaua’i contribute richly to the diversity of Hawaiian chocolate.

The growth of Hawaii’s chocolate industry highlights the state’s potential to become a global leader in bean-to-bar chocolate. With its unique microclimates, dedicated producers, and expanding cacao cultivation, Hawaiian chocolate offers a taste of the islands’ agricultural and culinary innovation.


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Nestled on the lush slopes of Kula, Maui, Kupa’a Organic Farm is a hidden gem that offers visitors an immersive experience into the heart of sustainable farming. As part of the Maui Chocolate Coffee Tours, this farm serves as a bridge between Maui’s natural beauty, agricultural heritage, and the world of chocolate and coffee. Visitors are not only treated to breathtaking landscapes but also gain a profound appreciation for the journey that brings two of the world’s favorite indulgences, chocolate and coffee, to life.

A Scenic Beginning

The journey to Kupa’a Organic Farm is a feast for the senses. Winding roads weave through the vibrant landscapes of Kula, where verdant hills meet expansive ocean views. This drive sets the tone for an experience rooted in Maui’s natural splendor. As guests approach the farm, the refreshing scent of tropical flowers mingles with the earthy aroma of rich volcanic soil, hinting at the agricultural treasures that await.

The Farm’s Sustainable Practices

Kupa’a Organic Farm is a testament to the power of sustainable agriculture. From the moment you step onto the farm, you’ll see a commitment to nurturing the land in harmony with nature. Every crop, whether cacao, coffee, or tropical fruit, is cultivated without synthetic chemicals or harmful pesticides. Instead, the farm relies on organic compost, natural pest management, and regenerative practices to keep the soil healthy and productive.

Visitors learn about these sustainable methods during the tour, discovering how Kupa’a’s practices not only yield high-quality produce but also contribute to the broader ecological balance. It’s a lesson in how small-scale, mindful farming can make a big impact on both flavor and the environment.

Exploring the Crops

One of the highlights of a visit to Kupa’a Organic Farm is exploring its diverse range of crops. The tour focuses on the cultivation of cacao and coffee, two crops that thrive in Maui’s unique climate.

Guests are introduced to the cacao trees, whose pods hold the seeds that will eventually become chocolate. The guides explain every step of the process, from harvesting to fermentation and drying, revealing how these stages influence the flavor profiles of the final product.

The coffee portion of the tour is equally engaging. Maui’s volcanic soil and elevation create ideal growing conditions for coffee beans, and Kupa’a’s meticulous farming practices ensure each bean is packed with flavor. Visitors gain a newfound appreciation for their morning brew as they learn about everything from bean selection to roasting techniques.

Beyond cacao and coffee, the farm features an impressive array of tropical fruits and vegetables. Guests are invited to explore orchards of mangoes, avocados, and bananas, as well as lesser-known fruits like jaboticaba and cherimoya. These crops showcase the diversity and richness of Maui’s agricultural landscape.

The Tasting Experience

No farm tour is complete without sampling the fruits of the farm’s labor. At Kupa’a Organic Farm, the tasting experience is as educational as it is delicious. Guests savor freshly harvested fruits, homemade jams, and, of course, chocolate and coffee crafted from the farm’s own crops.

The chocolate tasting is a particular highlight, offering a chance to sample single-origin bars that reflect the unique terroir of Maui. Each bite tells a story of the island’s soil, climate, and craftsmanship. Lilinoe Farm’s coffee, currently featured, practices the same steps in processing their coffee as Kupa’a, resulting in super soft and yummy coffee.

An Intimate Connection to the Land

What sets Kupa’a Organic Farm apart is the sense of intimacy it fosters. The tours are intentionally small, creating an environment where guests can ask questions, share stories, and build a personal connection to the farm. The guides, often the farmers themselves, share their passion and expertise with infectious enthusiasm, leaving visitors with a deeper understanding of both the challenges and rewards of sustainable farming.

A Celebration of Maui’s Agricultural Heritage

Kupa’a Organic Farm is more than a destination; it’s a celebration of Maui’s agricultural heritage. Through its partnership with Maui Chocolate Coffee Tours, the farm bridges the gap between past and present, connecting visitors to the island’s rich history of cultivation while showcasing the innovations that define modern sustainable farming.

Plan Your Visit

For those seeking a unique blend of education, flavor, and natural beauty, a visit to Kupa’a Organic Farm is a must. Whether you’re a chocolate lover, a coffee connoisseur, or simply someone who appreciates fresh, organic produce, this tour offers something special.

Book your experience with Maui Chocolate Coffee Tours today and discover the magic that happens when nature, culture, and sustainability come together in perfect harmony.

Visit Maui Chocolate Coffee Tours  for more information and to plan your journey.


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November 18, 2024 Ann TuomelaChocolateCoffee

If you’re looking for a unique way to experience the flavors of Maui, there’s no better option than a combined chocolate and coffee tour. Even though Maui is the second largest island in the Hawaiian Islands,  Maui grows the least amount of coffee and cacao. What?! You will gain an appreciation as to how challenging it is to grow cacao due to Maui’s prevailing trade winds with the first windiest airport in the world and the second windiest harbor with the first windiest harbor in New Zealand. Maui Chocolate and Coffee Tours offers an unforgettable journey through the heart of Upcountry Maui, where you can taste the island’s finest chocolate and coffee while learning about the art of crafting these beloved treats from farm to cup (or bar!).

The Perfect Pairing: Maui’s Chocolate and Coffee

Maui is renowned for its lush landscapes, perfect for growing both coffee and cacao. The volcanic soil, abundant sunlight, and cool Upcountry breeze create an ideal microclimate for cultivating exceptional beans. This tour stands out because it blends two of Maui’s iconic products: locally grown coffee and artisanal chocolate. Here’s what makes this combination so special:

1. Terroir Makes the Difference

The unique volcanic soil on Maui imparts distinct flavors to both the cacao and coffee beans. Coffee grown here has bright acidity with tropical fruit notes, while the cacao offers hints of nuts, honey, and spices. During the tour, visitors will learn how the soil, weather, and altitude all contribute to the complex profiles of the beans.

2. The Art of Coffee Roasting

  • The tour begins with a guided exploration of the coffee farm, where guests can witness the coffee cherry harvest. You’ll learn about the different varieties of coffee grown in Maui such as red and yellow catuai, and arabica typica. The roasting process is a highlight, as it transforms the green coffee beans into the aromatic delights you know and love. Whether it’s a light, medium, or dark roast, each offers a unique experience on the palate.
  • Visitors have the chance to taste freshly brewed coffee at various roast levels, understanding how the roast influences the flavor. For example, light roasts retain more acidity and fruity notes, while dark roasts bring out bold, smoky flavors.

3. From Bean to Bar: The Chocolate-Making Journey

  • We start off the tour with a garden and cacao orchard walk where you learn about the tree’s lifecycle. Also, for those  interested, we touch on agroforestry, sustainable, regenerative and organic farming. Of course, we include explaining what the “department of organic alchemy” is. You’ll have to sign up for the tour for this highlight!
  • One of the highlights of the chocolate tasting experience is trying different types of chocolate made with beans from various regions. This part of the tour often features dark chocolate crafted with rare, heirloom varieties of cacao, offering a rich, intense flavor. You’ll also learn how factors like fermentation and roasting techniques impact the final product.

4. Pairing Coffee and Chocolate: An Interactive Tasting Experience

  • The tasting also includes a discussion on sustainability and the importance of direct trade. Maui Chocolate Coffee Tours emphasizes sourcing beans from local farmers who use environmentally friendly practices, ensuring that every cup of coffee and piece of chocolate you taste has been made with care and respect for the land.
  • We top off the chocolate tasting with a lovely sample of Hawaiian grown coffee, and currently it is from Lilinoe Farms in Keokea which we highlighted in last month’s blog.

Educational and Entertaining: A Tour for All Ages

What sets Maui Chocolate Coffee Tours apart is the emphasis on education. The guides are passionate experts who love sharing their knowledge of the island’s unique agriculture. Whether you’re a coffee connoisseur, a chocolate lover, or simply curious, there’s something to learn for everyone.

  • Family-Friendly Fun: The tour is designed to be enjoyable for all ages. Kids will love seeing the vibrant cacao pods and learning about how chocolate is made, while adults can appreciate the more nuanced flavors of the coffee and chocolate pairings.
  • Hands-On Activities: Visitors can get involved in the process, from cracking open a cacao pod (when in season) to learning the crack, winnow and grind dance.

Sustainable Practices: Supporting Local Agriculture

Maui Chocolate Coffee Tours is committed to supporting sustainable farming practices. The coffee and cacao are grown using organic methods, and the company prioritizes relationships with local farmers who care deeply about the environment. By choosing this tour, visitors not only enjoy a delicious experience but also support the preservation of Maui’s agricultural heritage.

Planning Your Visit: Tips for the Best Experience

  • Book in Advance: Maui Chocolate Coffee Tours are popular, especially during peak tourist seasons. Be sure to book your spot early to secure your place.
  • Dress Comfortably: The tour involves walking through farms, so wear comfortable shoes and bring a hat and sunscreen.
  • Bring Your Curiosity: Don’t be afraid to ask questions! The guides are knowledgeable and love to share stories about the history and culture of Maui’s coffee and chocolate industries.

Conclusion: A Must-Do Experience on Maui

Whether you’re a foodie, a coffee aficionado, or a chocolate enthusiast, the Maui Chocolate Coffee Tour offers a unique, memorable experience that showcases the best of what the island has to offer. It’s more than just a tasting; it’s an educational journey through the flavors and traditions of Maui’s coffee and chocolate.

Ready to embark on this delicious adventure? Book your Maui Chocolate Coffee Tour today and treat your taste buds to a once-in-a-lifetime experience.


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October 6, 2024 Ann TuomelaCoffee

Coffee lovers and enthusiasts, we’ve got exciting news! A small but significant flow of Maui-grown coffee has started to make its way to Maui Chocolate and Coffee Tours from the scenic slopes of Haleakalā. Although the fresh harvest season for many small farms began in late July or early August, only a trickle of this precious coffee has been making it to consumers. If you’re hoping to snag some from your local retailers, you might need to wait a little longer – most of the beans are still being carefully handled by local farms and roasters before they’re ready for market.

Maui’s Kupa’a Farms: A Hidden Treasure of the Island

One of the farms at the forefront of this new harvest is Kupa’a Farms. Known for their dedication to sustainable agriculture and coffee production, Kupa’a Farms has been an essential player in the Maui coffee scene. After nearly a year of missing their coffee due to the Coffee Berry Borer (CBB) infestation, they are finally back. MCCT’s has sourced from a handful of small upcountry coffee growers, so now we have Maui grown coffee, specifically Kula grown. The coffee cherry borer impacted Kupa’a coffee production requiring MCCT to source coffee off the farm where our tours are hosted. Hopefully, within another year Kupa’a’s award winning coffee will be available to our guests on the tour. (If you’re unfamiliar with CBB and its devastating effects on coffee crops, be sure to read our detailed blog post on the topic here).

A Visit to Lilinoe Farm: Coffee’s Best-Kept Secret

One of Maui’s lesser-known yet remarkable coffee farms is Lilinoe Farm. The farm manager, Alex Tranavich, is leading the charge for Lilinoe’s first meaningful coffee harvest of 2024. The magic starts after the beans are harvested—Alex ensures they are meticulously fermented and dried to the ideal moisture content of 9-12%. Then, the milling process begins, where the chaff is separated from the bean, leaving behind a pristine coffee bean ready for roasting.

Lilinoe Farm is producing two standout coffees this year: the Koa Blend, which is 60% Maui-grown and 40% Nicaraguan, and the O’hia Blend, which is 100% Maui-grown on Lilinoe Farm’s own soil. These carefully cultivated beans carry the unique flavors of the slopes of Haleakalā, where the farm has been nurturing coffee trees since 1993.

Keeping It Local: The Importance of Label Transparency

At Maui Chocolate and Coffee Tours, we’ve always prided ourselves on being ambassadors for transparency, and that extends to the coffee we serve. When Kupa’a Farms was affected by the CBB last year, we had to look beyond Maui to continue offering high-quality coffee, sourcing from other Hawaiian islands to maintain the integrity of our tours. But we stayed committed to supporting local farms and being transparent about where every bean came from, even during challenging times.

Now that Kupa’a Farms is back in action, we will be thrilled to offer their coffee once again in another year, and we continue to ensure that every cup served on our tours tells a story of local resilience and care for the land.

The “Coconut Wireless” Connection: A Roaster’s Dream

In a perfect example of Maui’s famous “coconut wireless” (word of mouth), Maui Chocolate and Coffee Tours recently helped connect Alex from Lilinoe Farm with Daniel, the owner of Social Hour Coffee Roasting. Alex had just finished milling fresh coffee from Kupa’a Farms and needed an expert to roast it. We were delighted to introduce him to Daniel, whose talent and reputation precede him in the coffee community.

Interestingly, Daniel had just won first place at the Seed to Cup competition at the Maui Tropical Plantation – a prestigious event celebrating excellence in coffee cultivation and roasting. With such an esteemed roaster on board, we knew Alex’s coffee was in the best possible hands.

Daniel didn’t just roast the beans; he helped Alex fine-tune the process and select the best global single-origin beans to complement the delicate and complex flavors of Lilinoe Farm’s Maui-grown coffee. Together, they’ve crafted a coffee experience that embodies the harmony between tradition and innovation.

Celebrating Maui Coffee’s Return to Our Tours

We’re beyond excited to share these exceptional Maui-grown coffees with our guests at Maui Chocolate and Coffee Tours. From the fertile slopes of Haleakalā to the expert hands of roasters like Daniel at Social Hour, every step of the journey is a testament to the love and craftsmanship behind each cup of coffee we serve.

As these small batches of coffee slowly make their way to us, we invite you to experience the rich flavors and stories of Maui coffee for yourself. Whether you’re a seasoned coffee aficionado or just beginning your journey into the world of specialty coffee, there’s something truly special waiting for you at Maui Chocolate and Coffee Tours.

Stay tuned as we continue to bring you updates on the latest harvests, new collaborations, and the unique people behind Maui’s extraordinary coffee culture. In the meantime, we’ll be brewing up something special for your next visit – literally!


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September 6, 2024 Ann TuomelaChocolate

The Sweet Harmony of Chocolate and Vanilla

When we think of vanilla, we often imagine it as the perfect companion to chocolate. But have you ever wondered where this delicate flavor originates? Surprisingly, vanilla can be grown sustainably in the Hawaii, and at Maui Chocolate Coffee Tours, we’re excited to share how this tropical paradise provides the ideal environment for this exquisite orchid. Join us as we explore how vanilla is thriving on Maui, its connection to chocolate, and the dedicated efforts behind its cultivation at Kupa’a Farms.

A Vanilla Oasis at 1,900 Feet Elevation

Nestled in the lush landscape of Maui, Kupa’a Farms is a testament to sustainable agriculture. Located at an elevation of 1,900 feet, this farm receives a modest 10 inches of rainfall annually. Despite these challenging conditions, Kupa’a Farms has successfully cultivated vanilla for over five years. This success is no small feat, as growing vanilla requires specific environmental conditions—conditions that the unique microclimate of Kupa’a Farms meets perfectly.

The Orchid Behind the Vanilla Bean

Vanilla is derived from the vanilla orchid, specifically the species Vanilla planifolia. It’s fascinating to note that vanilla is the only orchid that produces an edible fruit—the vanilla bean. These beans are the result of a highly specialized pollination process. Vanilla orchids bloom just once a year, and each flower is open for a mere 4-6 hours. During this brief window, pollination must occur to produce the coveted vanilla pods. Globally, vanilla flowers are hand-pollinated, a meticulous process that requires skill and precision.

A Tale of Two Blossoms: Vanilla and Cacao

Interestingly, vanilla’s pollination story parallels that of cacao, the source of chocolate. Cacao trees also have a narrow pollination window, and their blossoms are pollinated by a tiny insect known as the cacao midge. These blossoms, resembling miniature orchids, release up to 70 different fragrances, none of which are detectable by the human nose but are irresistible to the midge. It’s a remarkable synergy: while vanilla relies on human intervention for pollination, cacao’s fate rests in the tiny wings of these midges.

The Role of Midges in Cacao Pollination

In Hawaii, where cacao is grown alongside vanilla, the role of the cacao midge becomes crucial. Despite their minuscule size, midges perform the vital task of pollinating cacao flowers. Without them, cacao trees would not bear fruit, and the world would be deprived of chocolate. It’s believed that Hawaii is home to up to 20 species of midges, but for simplicity, we often refer to the ones that pollinate cacao as “cacao midges.”

Sustainability and Innovation at Kupa’a Farms

Kupa’a Farms’ approach to growing vanilla is grounded in sustainability. By carefully managing water usage and leveraging the natural environment, the farm ensures that each vanilla plant receives just the right amount of care. The elevation of 1,900 feet provides a cooler climate that reduces the need for extensive irrigation, making it an ideal location for growing vanilla sustainably.

Moreover, Kupa’a Farms is part of a broader movement in Hawaii towards sustainable and diversified agriculture. By cultivating vanilla, alongside coffee and cacao, the farm contributes to the island’s agricultural diversity, supports the local economy, and promotes sustainable farming practices.

A Sweet Future for Vanilla in Hawaii

As you savor the flavors of chocolate and vanilla, remember the extraordinary journey of these plants—from the careful pollination of vanilla orchids to the vital role of the cacao midge. Maui, with its unique climate and innovative farmers like those at Kupa’a Farms, is paving the way for a sustainable future for these beloved flavors. At Maui Chocolate Coffee Tours, we are proud to celebrate and share these stories, connecting you to the land, the farmers, and the intricate processes that bring these tastes to life.

Visit Maui Chocolate Coffee Tours

Come and experience the rich tapestry of flavors that Maui has to offer. Join us at Maui Chocolate Coffee Tours to explore the world of vanilla and chocolate, learn about sustainable farming practices, and savor the exquisite tastes that are cultivated with care and passion. Discover how Maui is making a difference in the world of chocolate and vanilla, one bean and one pod at a time.


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Maui, known for its stunning landscapes and rich cultural history, is not just a tropical paradise but also a hub for exceptional coffee and chocolate. The unique flavors found in Maui’s coffee beans and cacao pods are deeply rooted in the island’s distinct geographical, climatological, and agricultural characteristics. In this guide, we’ll explore what makes Maui’s coffee and chocolate stand out, with insights from local farmers and experts, especially Ann Tuomela who is a guide to local flavors, passionate about cultivating these remarkable crops.

The Geographical Advantage

Maui’s diverse topography plays a crucial role in the uniqueness of its coffee and chocolate. The island is home to a variety of microclimates, each influenced by elevation, proximity to the ocean, and the volcanic soil that covers much of the land.

– Volcanic Soil: The rich, volcanic soil on Maui, particularly around Haleakalā, provides an excellent foundation for both coffee and cacao plants. The soil is packed with minerals like potassium, magnesium, and calcium, which contribute to the unique flavor profiles of the coffee beans and cacao pods.
– Microclimates: The varying elevations on the island create different microclimates, each offering ideal conditions for growing coffee and chocolate. For instance, the slopes of Haleakalā are perfect for coffee cultivation, with cool temperatures at night and warm, sunny days. Similarly, cacao trees thrive in lower elevations where the climate is more humid and stable.

Climatological Factors

Maui’s climate is another key factor that makes its coffee and chocolate distinctive. The island’s weather patterns, influenced by trade winds and the Pacific Ocean, create an environment that is conducive to producing high-quality crops.

– Consistent Rainfall: The eastern and northern parts of Maui receive consistent rainfall, ensuring that coffee and cacao plants have the necessary moisture to grow. This regular precipitation helps develop the complex flavors in the beans and pods.
– Sunlight and Temperature: Maui’s consistent sunlight, coupled with moderate temperatures, allows for a slow and steady ripening process. This slow maturation is essential for developing the nuanced flavors that Maui’s coffee and chocolate are known for.

Agricultural Practices

The agricultural practices employed by Maui’s farmers are deeply rooted in sustainability and respect for the land. These methods not only protect the island’s natural resources but also enhance the quality of the coffee and chocolate produced.

– Sustainable Farming: Many of Maui’s coffee and cacao farmers practice sustainable farming techniques, such as organic farming, crop rotation, and natural pest control. These methods ensure that the crops are grown in harmony with the environment, resulting in healthier plants and richer flavors.
– Hand-Harvesting: The majority of coffee and cacao on Maui is hand-harvested, allowing farmers to select only the ripest beans and pods. This careful selection process contributes to the superior quality of the final product.

Voices from the Fields: Insights from Local Farmers

To gain a deeper understanding of what makes Maui’s coffee and chocolate so special, we spoke with two local experts who are intimately involved in the cultivation of these crops.

Interview with Ann Tuomela, Coffee Specialist on the Slopes of Haleakalā

Q: What makes Maui’s coffee stand out from other coffee-producing regions?

Ann: “It’s the combination of our volcanic soil, the cool nights, and the warm days. The microclimate on Haleakalā is just perfect for coffee. The beans here have a unique balance of acidity and sweetness that you won’t find anywhere else. We take pride in hand-picking our coffee cherries, ensuring that only the best make it into the cup.”

A Flavor Experience Like No Other

The combination of Maui’s unique geographical features, ideal climate, and sustainable agricultural practices creates a perfect storm for producing some of the best coffee and chocolate in the world. When you taste these local products, you’re not just enjoying a treat; you’re experiencing the essence of Maui itself.

At Maui Chocolate Coffee Tours, we invite you to explore these flavors firsthand. Our tours offer an immersive experience, where you can learn about the journey from bean to bar, all while surrounded by the stunning beauty of Maui. Whether you’re a coffee connoisseur, a chocolate lover, or simply curious about what makes Maui’s flavors so distinctive, our tours provide a deeper appreciation of the island’s rich agricultural heritage.

Maui’s coffee and chocolate are more than just products; they are the result of a harmonious relationship between the land, the climate, and the people who cultivate them. The next time you savor a cup of Maui coffee or a piece of Maui chocolate, remember that you’re tasting the unique flavors that can only come from this extraordinary island.

Book your tour with Maui Chocolate Coffee Tours today and discover the magic of Maui’s local flavors for yourself!


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