CHOCOLATE TOUR

From blossom to bar

Our chocolate tour was so beautiful! It was great to get to see all of the lush cacao plants at the organic farm in Kula.

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Chocolate & Coffee Tour

An Adventure

When I heard about those tours I thought, “Wow, a tour that combines two of my absolute favorite things: coffee and chocolate”.

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January 13, 2025 Charles OreveChocolate0

The Hawaiian chocolate industry has seen remarkable growth over the past decade. The number of chocolate makers has more than doubled from approximately 6-7 to at least 12-20. This boom reflects a burgeoning interest in locally produced, bean-to-bar chocolate, mirroring the trajectory of the wine industry in Napa and Sonoma.

Cacao Production Across the Hawaiian Islands

Hawaii is unique as the only U.S. state where cacao is commercially grown. Each island contributes its own flavor to the state’s chocolate scene. Here is a closer look at the key players across the islands.

Maui: Chocolate Makers in the Spotlight

While Maui has the least cacao production due to its windy conditions – a challenge for the wind-sensitive cacao trees – it is home to some distinctive chocolate makers.

  • Wholly Cacao: Exclusively offered on Maui Chocolate and Coffee tours, this brand features urban foraged cacao from various spots on Maui.
  • Kupa’a Farms: At 1,900 feet above sea level, Kupa’a Farms is proof that cacao can grow in unlikely places. This nano-production is primarily for friends and chefs, and when available, it’s a rare treat sampled on tours.
  • Hana Gold: Maui’s original chocolate maker, known for its dedication to crafting high-quality chocolate.
  • Valley Isle Chocolate: The newest addition to Maui’s chocolate scene, with trees expected to produce cacao within the next year—a promising development.
  • Ku’ia Maui Chocolate: Despite surviving two dry hurricanes in Lahaina, this brand continues to create exceptional chocolate for retail.

Big Island: Leading in Cacao Production

The Big Island boasts the largest cacao production in Hawaii, thanks to its rich volcanic soil and diverse microclimates. Notable chocolate makers include:

O’ahu: A Thriving Chocolate Scene

O’ahu has a well-established chocolate scene with several prominent makers:

  • Madre Chocolate: One of the pioneers of Hawaii’s bean-to-bar movement, offering ethically sourced and uniquely flavored chocolate.
  • Manoa Chocolate: Established in 2010, this company crafts chocolate that highlights the unique terroir of Hawaii.
  • Nine Fine Mynahs: Specializing in premium bean-to-bar chocolate from the North Shore.
  • 21 Degrees Estate: An artisan chocolate maker committed to sustainable cacao farming.
  • Kualoa Ranch: Producing high-quality chocolate in collaboration with Manoa Chocolate.
  • Kahuku Farms: Combining agricultural excellence with delectable chocolate creations.

Kaua’i: The Garden Island’s Contribution

Kaua’i’s chocolate scene is anchored by:

  • Lydgate Farms: A third-generation cacao grower that has played a pivotal role in putting Hawaiian chocolate on the global map.

Challenges and Opportunities

While Maui’s windy conditions pose challenges for cacao cultivation, innovative approaches such as urban foraging and high-altitude farming have enabled its chocolate makers to thrive. Meanwhile, the Big Island continues to lead in production volume, and O’ahu and Kaua’i contribute richly to the diversity of Hawaiian chocolate.

The growth of Hawaii’s chocolate industry highlights the state’s potential to become a global leader in bean-to-bar chocolate. With its unique microclimates, dedicated producers, and expanding cacao cultivation, Hawaiian chocolate offers a taste of the islands’ agricultural and culinary innovation.


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Nestled on the lush slopes of Kula, Maui, Kupa’a Organic Farm is a hidden gem that offers visitors an immersive experience into the heart of sustainable farming. As part of the Maui Chocolate Coffee Tours, this farm serves as a bridge between Maui’s natural beauty, agricultural heritage, and the world of chocolate and coffee. Visitors are not only treated to breathtaking landscapes but also gain a profound appreciation for the journey that brings two of the world’s favorite indulgences, chocolate and coffee, to life.

A Scenic Beginning

The journey to Kupa’a Organic Farm is a feast for the senses. Winding roads weave through the vibrant landscapes of Kula, where verdant hills meet expansive ocean views. This drive sets the tone for an experience rooted in Maui’s natural splendor. As guests approach the farm, the refreshing scent of tropical flowers mingles with the earthy aroma of rich volcanic soil, hinting at the agricultural treasures that await.

The Farm’s Sustainable Practices

Kupa’a Organic Farm is a testament to the power of sustainable agriculture. From the moment you step onto the farm, you’ll see a commitment to nurturing the land in harmony with nature. Every crop, whether cacao, coffee, or tropical fruit, is cultivated without synthetic chemicals or harmful pesticides. Instead, the farm relies on organic compost, natural pest management, and regenerative practices to keep the soil healthy and productive.

Visitors learn about these sustainable methods during the tour, discovering how Kupa’a’s practices not only yield high-quality produce but also contribute to the broader ecological balance. It’s a lesson in how small-scale, mindful farming can make a big impact on both flavor and the environment.

Exploring the Crops

One of the highlights of a visit to Kupa’a Organic Farm is exploring its diverse range of crops. The tour focuses on the cultivation of cacao and coffee, two crops that thrive in Maui’s unique climate.

Guests are introduced to the cacao trees, whose pods hold the seeds that will eventually become chocolate. The guides explain every step of the process, from harvesting to fermentation and drying, revealing how these stages influence the flavor profiles of the final product.

The coffee portion of the tour is equally engaging. Maui’s volcanic soil and elevation create ideal growing conditions for coffee beans, and Kupa’a’s meticulous farming practices ensure each bean is packed with flavor. Visitors gain a newfound appreciation for their morning brew as they learn about everything from bean selection to roasting techniques.

Beyond cacao and coffee, the farm features an impressive array of tropical fruits and vegetables. Guests are invited to explore orchards of mangoes, avocados, and bananas, as well as lesser-known fruits like jaboticaba and cherimoya. These crops showcase the diversity and richness of Maui’s agricultural landscape.

The Tasting Experience

No farm tour is complete without sampling the fruits of the farm’s labor. At Kupa’a Organic Farm, the tasting experience is as educational as it is delicious. Guests savor freshly harvested fruits, homemade jams, and, of course, chocolate and coffee crafted from the farm’s own crops.

The chocolate tasting is a particular highlight, offering a chance to sample single-origin bars that reflect the unique terroir of Maui. Each bite tells a story of the island’s soil, climate, and craftsmanship. Lilinoe Farm’s coffee, currently featured, practices the same steps in processing their coffee as Kupa’a, resulting in super soft and yummy coffee.

An Intimate Connection to the Land

What sets Kupa’a Organic Farm apart is the sense of intimacy it fosters. The tours are intentionally small, creating an environment where guests can ask questions, share stories, and build a personal connection to the farm. The guides, often the farmers themselves, share their passion and expertise with infectious enthusiasm, leaving visitors with a deeper understanding of both the challenges and rewards of sustainable farming.

A Celebration of Maui’s Agricultural Heritage

Kupa’a Organic Farm is more than a destination; it’s a celebration of Maui’s agricultural heritage. Through its partnership with Maui Chocolate Coffee Tours, the farm bridges the gap between past and present, connecting visitors to the island’s rich history of cultivation while showcasing the innovations that define modern sustainable farming.

Plan Your Visit

For those seeking a unique blend of education, flavor, and natural beauty, a visit to Kupa’a Organic Farm is a must. Whether you’re a chocolate lover, a coffee connoisseur, or simply someone who appreciates fresh, organic produce, this tour offers something special.

Book your experience with Maui Chocolate Coffee Tours today and discover the magic that happens when nature, culture, and sustainability come together in perfect harmony.

Visit Maui Chocolate Coffee Tours  for more information and to plan your journey.


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November 18, 2024 Ann TuomelaChocolateCoffee0

If you’re looking for a unique way to experience the flavors of Maui, there’s no better option than a combined chocolate and coffee tour. Even though Maui is the second largest island in the Hawaiian Islands,  Maui grows the least amount of coffee and cacao. What?! You will gain an appreciation as to how challenging it is to grow cacao due to Maui’s prevailing trade winds with the first windiest airport in the world and the second windiest harbor with the first windiest harbor in New Zealand. Maui Chocolate and Coffee Tours offers an unforgettable journey through the heart of Upcountry Maui, where you can taste the island’s finest chocolate and coffee while learning about the art of crafting these beloved treats from farm to cup (or bar!).

The Perfect Pairing: Maui’s Chocolate and Coffee

Maui is renowned for its lush landscapes, perfect for growing both coffee and cacao. The volcanic soil, abundant sunlight, and cool Upcountry breeze create an ideal microclimate for cultivating exceptional beans. This tour stands out because it blends two of Maui’s iconic products: locally grown coffee and artisanal chocolate. Here’s what makes this combination so special:

1. Terroir Makes the Difference

The unique volcanic soil on Maui imparts distinct flavors to both the cacao and coffee beans. Coffee grown here has bright acidity with tropical fruit notes, while the cacao offers hints of nuts, honey, and spices. During the tour, visitors will learn how the soil, weather, and altitude all contribute to the complex profiles of the beans.

2. The Art of Coffee Roasting

  • The tour begins with a guided exploration of the coffee farm, where guests can witness the coffee cherry harvest. You’ll learn about the different varieties of coffee grown in Maui such as red and yellow catuai, and arabica typica. The roasting process is a highlight, as it transforms the green coffee beans into the aromatic delights you know and love. Whether it’s a light, medium, or dark roast, each offers a unique experience on the palate.
  • Visitors have the chance to taste freshly brewed coffee at various roast levels, understanding how the roast influences the flavor. For example, light roasts retain more acidity and fruity notes, while dark roasts bring out bold, smoky flavors.

3. From Bean to Bar: The Chocolate-Making Journey

  • We start off the tour with a garden and cacao orchard walk where you learn about the tree’s lifecycle. Also, for those  interested, we touch on agroforestry, sustainable, regenerative and organic farming. Of course, we include explaining what the “department of organic alchemy” is. You’ll have to sign up for the tour for this highlight!
  • One of the highlights of the chocolate tasting experience is trying different types of chocolate made with beans from various regions. This part of the tour often features dark chocolate crafted with rare, heirloom varieties of cacao, offering a rich, intense flavor. You’ll also learn how factors like fermentation and roasting techniques impact the final product.

4. Pairing Coffee and Chocolate: An Interactive Tasting Experience

  • The tasting also includes a discussion on sustainability and the importance of direct trade. Maui Chocolate Coffee Tours emphasizes sourcing beans from local farmers who use environmentally friendly practices, ensuring that every cup of coffee and piece of chocolate you taste has been made with care and respect for the land.
  • We top off the chocolate tasting with a lovely sample of Hawaiian grown coffee, and currently it is from Lilinoe Farms in Keokea which we highlighted in last month’s blog.

Educational and Entertaining: A Tour for All Ages

What sets Maui Chocolate Coffee Tours apart is the emphasis on education. The guides are passionate experts who love sharing their knowledge of the island’s unique agriculture. Whether you’re a coffee connoisseur, a chocolate lover, or simply curious, there’s something to learn for everyone.

  • Family-Friendly Fun: The tour is designed to be enjoyable for all ages. Kids will love seeing the vibrant cacao pods and learning about how chocolate is made, while adults can appreciate the more nuanced flavors of the coffee and chocolate pairings.
  • Hands-On Activities: Visitors can get involved in the process, from cracking open a cacao pod (when in season) to learning the crack, winnow and grind dance.

Sustainable Practices: Supporting Local Agriculture

Maui Chocolate Coffee Tours is committed to supporting sustainable farming practices. The coffee and cacao are grown using organic methods, and the company prioritizes relationships with local farmers who care deeply about the environment. By choosing this tour, visitors not only enjoy a delicious experience but also support the preservation of Maui’s agricultural heritage.

Planning Your Visit: Tips for the Best Experience

  • Book in Advance: Maui Chocolate Coffee Tours are popular, especially during peak tourist seasons. Be sure to book your spot early to secure your place.
  • Dress Comfortably: The tour involves walking through farms, so wear comfortable shoes and bring a hat and sunscreen.
  • Bring Your Curiosity: Don’t be afraid to ask questions! The guides are knowledgeable and love to share stories about the history and culture of Maui’s coffee and chocolate industries.

Conclusion: A Must-Do Experience on Maui

Whether you’re a foodie, a coffee aficionado, or a chocolate enthusiast, the Maui Chocolate Coffee Tour offers a unique, memorable experience that showcases the best of what the island has to offer. It’s more than just a tasting; it’s an educational journey through the flavors and traditions of Maui’s coffee and chocolate.

Ready to embark on this delicious adventure? Book your Maui Chocolate Coffee Tour today and treat your taste buds to a once-in-a-lifetime experience.


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October 6, 2024 Ann TuomelaCoffee0

Coffee lovers and enthusiasts, we’ve got exciting news! A small but significant flow of Maui-grown coffee has started to make its way to Maui Chocolate and Coffee Tours from the scenic slopes of Haleakalā. Although the fresh harvest season for many small farms began in late July or early August, only a trickle of this precious coffee has been making it to consumers. If you’re hoping to snag some from your local retailers, you might need to wait a little longer – most of the beans are still being carefully handled by local farms and roasters before they’re ready for market.

Maui’s Kupa’a Farms: A Hidden Treasure of the Island

One of the farms at the forefront of this new harvest is Kupa’a Farms. Known for their dedication to sustainable agriculture and coffee production, Kupa’a Farms has been an essential player in the Maui coffee scene. After nearly a year of missing their coffee due to the Coffee Berry Borer (CBB) infestation, they are finally back. MCCT’s has sourced from a handful of small upcountry coffee growers, so now we have Maui grown coffee, specifically Kula grown. The coffee cherry borer impacted Kupa’a coffee production requiring MCCT to source coffee off the farm where our tours are hosted. Hopefully, within another year Kupa’a’s award winning coffee will be available to our guests on the tour. (If you’re unfamiliar with CBB and its devastating effects on coffee crops, be sure to read our detailed blog post on the topic here).

A Visit to Lilinoe Farm: Coffee’s Best-Kept Secret

One of Maui’s lesser-known yet remarkable coffee farms is Lilinoe Farm. The farm manager, Alex Tranavich, is leading the charge for Lilinoe’s first meaningful coffee harvest of 2024. The magic starts after the beans are harvested—Alex ensures they are meticulously fermented and dried to the ideal moisture content of 9-12%. Then, the milling process begins, where the chaff is separated from the bean, leaving behind a pristine coffee bean ready for roasting.

Lilinoe Farm is producing two standout coffees this year: the Koa Blend, which is 60% Maui-grown and 40% Nicaraguan, and the O’hia Blend, which is 100% Maui-grown on Lilinoe Farm’s own soil. These carefully cultivated beans carry the unique flavors of the slopes of Haleakalā, where the farm has been nurturing coffee trees since 1993.

Keeping It Local: The Importance of Label Transparency

At Maui Chocolate and Coffee Tours, we’ve always prided ourselves on being ambassadors for transparency, and that extends to the coffee we serve. When Kupa’a Farms was affected by the CBB last year, we had to look beyond Maui to continue offering high-quality coffee, sourcing from other Hawaiian islands to maintain the integrity of our tours. But we stayed committed to supporting local farms and being transparent about where every bean came from, even during challenging times.

Now that Kupa’a Farms is back in action, we will be thrilled to offer their coffee once again in another year, and we continue to ensure that every cup served on our tours tells a story of local resilience and care for the land.

The “Coconut Wireless” Connection: A Roaster’s Dream

In a perfect example of Maui’s famous “coconut wireless” (word of mouth), Maui Chocolate and Coffee Tours recently helped connect Alex from Lilinoe Farm with Daniel, the owner of Social Hour Coffee Roasting. Alex had just finished milling fresh coffee from Kupa’a Farms and needed an expert to roast it. We were delighted to introduce him to Daniel, whose talent and reputation precede him in the coffee community.

Interestingly, Daniel had just won first place at the Seed to Cup competition at the Maui Tropical Plantation – a prestigious event celebrating excellence in coffee cultivation and roasting. With such an esteemed roaster on board, we knew Alex’s coffee was in the best possible hands.

Daniel didn’t just roast the beans; he helped Alex fine-tune the process and select the best global single-origin beans to complement the delicate and complex flavors of Lilinoe Farm’s Maui-grown coffee. Together, they’ve crafted a coffee experience that embodies the harmony between tradition and innovation.

Celebrating Maui Coffee’s Return to Our Tours

We’re beyond excited to share these exceptional Maui-grown coffees with our guests at Maui Chocolate and Coffee Tours. From the fertile slopes of Haleakalā to the expert hands of roasters like Daniel at Social Hour, every step of the journey is a testament to the love and craftsmanship behind each cup of coffee we serve.

As these small batches of coffee slowly make their way to us, we invite you to experience the rich flavors and stories of Maui coffee for yourself. Whether you’re a seasoned coffee aficionado or just beginning your journey into the world of specialty coffee, there’s something truly special waiting for you at Maui Chocolate and Coffee Tours.

Stay tuned as we continue to bring you updates on the latest harvests, new collaborations, and the unique people behind Maui’s extraordinary coffee culture. In the meantime, we’ll be brewing up something special for your next visit – literally!


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September 6, 2024 Ann TuomelaChocolate0

The Sweet Harmony of Chocolate and Vanilla

When we think of vanilla, we often imagine it as the perfect companion to chocolate. But have you ever wondered where this delicate flavor originates? Surprisingly, vanilla can be grown sustainably in the Hawaii, and at Maui Chocolate Coffee Tours, we’re excited to share how this tropical paradise provides the ideal environment for this exquisite orchid. Join us as we explore how vanilla is thriving on Maui, its connection to chocolate, and the dedicated efforts behind its cultivation at Kupa’a Farms.

A Vanilla Oasis at 1,900 Feet Elevation

Nestled in the lush landscape of Maui, Kupa’a Farms is a testament to sustainable agriculture. Located at an elevation of 1,900 feet, this farm receives a modest 10 inches of rainfall annually. Despite these challenging conditions, Kupa’a Farms has successfully cultivated vanilla for over five years. This success is no small feat, as growing vanilla requires specific environmental conditions—conditions that the unique microclimate of Kupa’a Farms meets perfectly.

The Orchid Behind the Vanilla Bean

Vanilla is derived from the vanilla orchid, specifically the species Vanilla planifolia. It’s fascinating to note that vanilla is the only orchid that produces an edible fruit—the vanilla bean. These beans are the result of a highly specialized pollination process. Vanilla orchids bloom just once a year, and each flower is open for a mere 4-6 hours. During this brief window, pollination must occur to produce the coveted vanilla pods. Globally, vanilla flowers are hand-pollinated, a meticulous process that requires skill and precision.

A Tale of Two Blossoms: Vanilla and Cacao

Interestingly, vanilla’s pollination story parallels that of cacao, the source of chocolate. Cacao trees also have a narrow pollination window, and their blossoms are pollinated by a tiny insect known as the cacao midge. These blossoms, resembling miniature orchids, release up to 70 different fragrances, none of which are detectable by the human nose but are irresistible to the midge. It’s a remarkable synergy: while vanilla relies on human intervention for pollination, cacao’s fate rests in the tiny wings of these midges.

The Role of Midges in Cacao Pollination

In Hawaii, where cacao is grown alongside vanilla, the role of the cacao midge becomes crucial. Despite their minuscule size, midges perform the vital task of pollinating cacao flowers. Without them, cacao trees would not bear fruit, and the world would be deprived of chocolate. It’s believed that Hawaii is home to up to 20 species of midges, but for simplicity, we often refer to the ones that pollinate cacao as “cacao midges.”

Sustainability and Innovation at Kupa’a Farms

Kupa’a Farms’ approach to growing vanilla is grounded in sustainability. By carefully managing water usage and leveraging the natural environment, the farm ensures that each vanilla plant receives just the right amount of care. The elevation of 1,900 feet provides a cooler climate that reduces the need for extensive irrigation, making it an ideal location for growing vanilla sustainably.

Moreover, Kupa’a Farms is part of a broader movement in Hawaii towards sustainable and diversified agriculture. By cultivating vanilla, alongside coffee and cacao, the farm contributes to the island’s agricultural diversity, supports the local economy, and promotes sustainable farming practices.

A Sweet Future for Vanilla in Hawaii

As you savor the flavors of chocolate and vanilla, remember the extraordinary journey of these plants—from the careful pollination of vanilla orchids to the vital role of the cacao midge. Maui, with its unique climate and innovative farmers like those at Kupa’a Farms, is paving the way for a sustainable future for these beloved flavors. At Maui Chocolate Coffee Tours, we are proud to celebrate and share these stories, connecting you to the land, the farmers, and the intricate processes that bring these tastes to life.

Visit Maui Chocolate Coffee Tours

Come and experience the rich tapestry of flavors that Maui has to offer. Join us at Maui Chocolate Coffee Tours to explore the world of vanilla and chocolate, learn about sustainable farming practices, and savor the exquisite tastes that are cultivated with care and passion. Discover how Maui is making a difference in the world of chocolate and vanilla, one bean and one pod at a time.


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Maui, known for its stunning landscapes and rich cultural history, is not just a tropical paradise but also a hub for exceptional coffee and chocolate. The unique flavors found in Maui’s coffee beans and cacao pods are deeply rooted in the island’s distinct geographical, climatological, and agricultural characteristics. In this guide, we’ll explore what makes Maui’s coffee and chocolate stand out, with insights from local farmers and experts, especially Ann Tuomela who is a guide to local flavors, passionate about cultivating these remarkable crops.

The Geographical Advantage

Maui’s diverse topography plays a crucial role in the uniqueness of its coffee and chocolate. The island is home to a variety of microclimates, each influenced by elevation, proximity to the ocean, and the volcanic soil that covers much of the land.

– Volcanic Soil: The rich, volcanic soil on Maui, particularly around Haleakalā, provides an excellent foundation for both coffee and cacao plants. The soil is packed with minerals like potassium, magnesium, and calcium, which contribute to the unique flavor profiles of the coffee beans and cacao pods.
– Microclimates: The varying elevations on the island create different microclimates, each offering ideal conditions for growing coffee and chocolate. For instance, the slopes of Haleakalā are perfect for coffee cultivation, with cool temperatures at night and warm, sunny days. Similarly, cacao trees thrive in lower elevations where the climate is more humid and stable.

Climatological Factors

Maui’s climate is another key factor that makes its coffee and chocolate distinctive. The island’s weather patterns, influenced by trade winds and the Pacific Ocean, create an environment that is conducive to producing high-quality crops.

– Consistent Rainfall: The eastern and northern parts of Maui receive consistent rainfall, ensuring that coffee and cacao plants have the necessary moisture to grow. This regular precipitation helps develop the complex flavors in the beans and pods.
– Sunlight and Temperature: Maui’s consistent sunlight, coupled with moderate temperatures, allows for a slow and steady ripening process. This slow maturation is essential for developing the nuanced flavors that Maui’s coffee and chocolate are known for.

Agricultural Practices

The agricultural practices employed by Maui’s farmers are deeply rooted in sustainability and respect for the land. These methods not only protect the island’s natural resources but also enhance the quality of the coffee and chocolate produced.

– Sustainable Farming: Many of Maui’s coffee and cacao farmers practice sustainable farming techniques, such as organic farming, crop rotation, and natural pest control. These methods ensure that the crops are grown in harmony with the environment, resulting in healthier plants and richer flavors.
– Hand-Harvesting: The majority of coffee and cacao on Maui is hand-harvested, allowing farmers to select only the ripest beans and pods. This careful selection process contributes to the superior quality of the final product.

Voices from the Fields: Insights from Local Farmers

To gain a deeper understanding of what makes Maui’s coffee and chocolate so special, we spoke with two local experts who are intimately involved in the cultivation of these crops.

Interview with Ann Tuomela, Coffee Specialist on the Slopes of Haleakalā

Q: What makes Maui’s coffee stand out from other coffee-producing regions?

Ann: “It’s the combination of our volcanic soil, the cool nights, and the warm days. The microclimate on Haleakalā is just perfect for coffee. The beans here have a unique balance of acidity and sweetness that you won’t find anywhere else. We take pride in hand-picking our coffee cherries, ensuring that only the best make it into the cup.”

A Flavor Experience Like No Other

The combination of Maui’s unique geographical features, ideal climate, and sustainable agricultural practices creates a perfect storm for producing some of the best coffee and chocolate in the world. When you taste these local products, you’re not just enjoying a treat; you’re experiencing the essence of Maui itself.

At Maui Chocolate Coffee Tours, we invite you to explore these flavors firsthand. Our tours offer an immersive experience, where you can learn about the journey from bean to bar, all while surrounded by the stunning beauty of Maui. Whether you’re a coffee connoisseur, a chocolate lover, or simply curious about what makes Maui’s flavors so distinctive, our tours provide a deeper appreciation of the island’s rich agricultural heritage.

Maui’s coffee and chocolate are more than just products; they are the result of a harmonious relationship between the land, the climate, and the people who cultivate them. The next time you savor a cup of Maui coffee or a piece of Maui chocolate, remember that you’re tasting the unique flavors that can only come from this extraordinary island.

Book your tour with Maui Chocolate Coffee Tours today and discover the magic of Maui’s local flavors for yourself!


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Maui, the second-largest island in Hawaii, is renowned for its breathtaking landscapes, pristine beaches, and vibrant culture. Among the many treasures this tropical paradise offers, two of its most delightful are coffee and chocolate. At Maui Chocolate Coffee Tours, we provide an unforgettable experience that combines these two beloved treats into one extraordinary adventure. Let’s take a journey through our unique coffee and chocolate tour and explore why it’s the perfect way to savor the best flavors of Maui.

A Journey Through Coffee and Chocolate Paradise

Welcome to Maui Chocolate Coffee Tours

Nestled in the lush hills of Maui, our tours offer a sensory experience like no other. Our tour is designed to immerse you in the world of coffee and chocolate, providing a behind-the-scenes look at how these delectable products are cultivated, processed, and enjoyed.

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The Coffee Experience

Our tour begins with an exploration of Maui’s coffee culture. Maui’s unique climate and fertile volcanic soil make it an ideal location for growing some of the world’s finest coffee beans. You’ll be guided through the entire coffee production process from seed to cup.

– Plantation Walk: Stroll through rows of coffee plants and discover the intricacies of coffee cultivation. Our knowledgeable guides will explain the different coffee varieties grown on our plantation and the sustainable farming practices we employ.

– Harvesting and Processing: Learn about the various methods of processing the beans, including the traditional wet and dry methods.

– Coffee Tasting: We complete the coffee segement with a cup of one of Hawaii’s premier coffee producers. Due to the coffee bean borer (CBB), a state and global pest, Kupa’a Farms coffee will, hopefully, be available within the next 2 years. Their drastic approach to ridding of this devastating pest, is a prime example of how important it is for a farm to be diversified. This clearly demonstrates what a short-term loss is for a sustainable gain. Thank goodness the farm grows everything from artichokes to zucchini!

The Chocolate Experience

After indulging in the world of coffee, it’s time to explore the sweet side of Maui with our chocolate tour. Our chocolate experience takes you from raw cacao seed to chocolate bar, showcasing the art and science of chocolate making.

– Cacao Plantation Tour: Wander through our cacao grove and learn about the fascinating journey of the cacao bean. Our guides will explain the different stages of cacao growth and how we cultivate our trees to produce the highest quality beans.

– Fermentation and Drying: Discover the crucial steps of fermentation and drying that are essential to developing the rich flavors of chocolate. You’ll see how the beans are carefully monitored and processed to achieve the perfect balance of taste and texture.

– Chocolate Making Demonstration: Our hands-on chocolate making demonstration allows children of all ages to learn the “crack, winnow, and grind” dance! Come and experience for yourself! We are replicating the ceremonial hot chocolate that the Aztecs made for Cortez. This a very fun and interactive experience!

– Chocolate Tasting: Our chocolate tasting is global where guests are guided how to taste non-flavored dark chocolates from around the world and topping the chocolate array with the flavors of hand-crafted and Hawaiian grown chocolates. Chocolates from different latitudes with different attitudes! R.I.P. Jimmy B

A Scenic and Educational Experience

One of the unique aspects of Maui Chocolate Coffee Tours is the stunning bi-coastal views. This breath taking view is only found on the Valley Isle, Maui!

In addition to the scenic beauty, our tours are educational and interactive. Our guides are passionate about coffee and chocolate and are eager to share their knowledge with you. Whether you’re a coffee connoisseur, a chocolate lover, or simply curious about these delightful products, you’ll leave our tour with a deeper understanding and appreciation for both coffee and chocolate.

Book Your Tour Today

At Maui Chocolate Coffee Tours, we believe that coffee and chocolate are two of life’s greatest pleasures, and combining them into one tour offers an unparalleled experience. Whether you’re visiting Maui for the first time or you’re a returning traveler, our tour is a must-do activity that promises to delight your senses and create lasting memories.

Ready to embark on a journey through the best of both worlds? Book your tour today and join us for an unforgettable adventure in the heart of Maui’s coffee and chocolate paradise.

For more information and to book your tour, visit our website: Maui Chocolate Coffee Tours.

The combination of coffee and chocolate tours in Maui offers a unique and immersive experience that captures the essence of the island’s rich flavors and natural beauty. At Maui Chocolate Coffee Tours, we are dedicated to providing a tour that is both educational and enjoyable, allowing you to savor the best of what Maui has to offer. Join us for a journey through coffee and chocolate paradise and discover why our tour is truly the best of both worlds.


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June 9, 2024 Ann TuomelaCoffee0

When you think of Maui, the first images that come to mind are often sun-kissed beaches, lush tropical landscapes, and the vibrant culture of the Hawaiian islands. Yet, nestled in the fertile, volcanic soil of this paradise, lies another treasure waiting to be discovered—Maui’s world-renowned coffee. At Maui Chocolate and Coffee Tours, we invite you to embark on a sensory journey, through our Maui Coffee Tour,  that explores the rich tapestry of Maui’s coffee culture, from the meticulous farming techniques to the distinctive flavors that make our coffee unique.

The Journey Begins: From Bean to Brew

1. A Warm Welcome to the Plantation

Your tour begins with a warm aloha at our plantation within Kupa’a farms, where you will be greeted by the stunning vistas of coffee trees set against the backdrop of Maui’s breathtaking landscape. Our knowledgeable guide will introduce you to the history of coffee cultivation on the island, explaining how the unique climate and volcanic soil create the perfect conditions for growing exceptional coffee.

2. The Art of Coffee Cultivation

As you stroll through the rows of coffee trees, you’ll gain a deeper appreciation for the hard work and dedication that goes into each cup of coffee. Our guides will explain the entire process, from planting the seeds to nurturing the young plants. You’ll learn about the sustainable farming techniques we use, including organic practices and permaculture principles that help protect the environment and ensure the health of our coffee plants.

3. Harvesting the Coffee Cherries

One of the most exciting parts of the tour is witnessing the coffee harvest. Depending on the season, you might have the opportunity to see our skilled farmers hand-picking the ripe coffee cherries. This method ensures that only the best cherries are selected, which is crucial for producing high-quality coffee. Our guides will explain how the timing of the harvest impacts the flavor profile of the coffee, highlighting the importance of experience and expertise in this delicate process.

Processing: Transforming Cherries into Beans

4. Pulping and Fermentation

After harvesting, the coffee cherries undergo a meticulous process to extract the beans. You’ll see our pulping machines in action, removing the outer fruit to reveal the coffee beans inside. This is followed by fermentation, a crucial step that enhances the beans’ flavor. Our guides will walk you through the different methods of fermentation and how each technique influences the final taste of the coffee.

5. Drying and Milling

Once fermented, the beans are carefully dried under the warm Maui sun. You’ll observe the traditional drying methods, such as sun-drying on raised beds, which allow for even drying and optimal flavor development. After drying, the beans are milled to remove the parchment layer, leaving behind the green coffee beans ready for roasting.

The Science of Roasting

6. The Roasting Room

Step into our roasting room, where the true magic happens. Here, you’ll meet our master roaster, who will demonstrate the art and science of coffee roasting. You’ll learn about the different roast levels, from light to dark, and how each level brings out unique characteristics in the beans. The aroma of freshly roasted coffee fills the air, giving you a tantalizing preview of the flavors to come.

Tasting: The Final Delight

7. The Cupping Experience

No coffee tour is complete without a tasting session. Our guides will lead you through a professional cupping experience, where you’ll sample a variety of our finest coffees. You’ll learn how to identify the subtle notes and flavors that distinguish Maui coffee, from fruity and floral to nutty and chocolatey undertones. This sensory exploration will deepen your appreciation for the complexity and depth of our coffee.

8. Pairing with Maui Chocolate

To elevate your tasting experience, we also offer a selection of locally crafted Maui chocolates. You’ll discover how the rich flavors of our coffee complement the smooth, creamy textures of our chocolate, creating a harmonious symphony of taste. This pairing highlights the unique terroir of Maui, where both coffee and chocolate thrive in the island’s fertile soil and ideal climate.

Take a Piece of Paradise Home

Before you leave, be sure to visit our gift shop, where you can purchase freshly roasted coffee beans and handcrafted chocolates to take a piece of Maui home with you. Our knowledgeable staff will help you select the perfect beans and provide brewing tips to ensure you can recreate the island experience in your own home.

A Sustainable Future

At Maui Chocolate Coffee Tours, we are committed to sustainability and giving back to our community. Our tour not only showcases the beauty and flavor of Maui coffee but also emphasizes the importance of sustainable practices and supporting local farmers. By choosing our tour, you are contributing to the preservation of Maui’s natural resources and the livelihoods of our farming community.

Book Your Tour Today

Join us at Maui Chocolate Coffee Tours for an unforgettable journey through the world of Maui coffee. Whether you’re a coffee connoisseur or simply looking for a unique and enriching experience, our tour offers a taste of paradise that will linger long after your visit. Book your tour today and discover why Maui coffee is truly a treasure of the island.

For more information and to book your tour, view our homepage.

Indulge in the essence of Maui and let us guide you through a coffee lover’s dream. From the lush plantations to the final sip of expertly brewed coffee, every moment of our tour is designed to captivate and inspire. Experience the magic of Maui coffee—one bean, one cup, and one unforgettable tour at a time.


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In the vast and vibrant world of chocolate, a looming concern is casting a shadow over the industry: the global chocolate shortage. As connoisseurs, enthusiasts, and casual consumers alike face the potential scarcity of one of the world’s most beloved treats, Hawaii, particularly Maui, is emerging as a unique player in the global cacao and chocolate scene. Despite its relatively small scale of cacao cultivation, the Aloha State is showing that size isn’t everything when it comes to making a significant impact.

The Global Chocolate Crisis: An Overview

Chocolate is derived from the seeds of the cacao tree, a delicate tropical plant native to the deep tropical regions of the Americas. The beans are not only precious but also increasingly scarce. Factors contributing to the global chocolate shortage include climate change, diseases affecting cacao trees, and rising global demand which outstrips supply. Countries traditionally known for cacao production are struggling to keep up, pushing chocolate lovers and makers to look for new horizons.

Why Hawaii Matters in Global Cacao Production

Enter Hawaii, the only U.S. state where cacao can be grown. Hawaii’s entry into the chocolate scene is marked by its unique geographical and climatic conditions. Located at 21 degrees north, it sits at the so-called “north pole” of the cacao belt, which typically ranges between 20 degrees north and 20 degrees south of the equator. This unique positioning challenges the traditional norms of cacao cultivation, offering new insights and innovations in farming practices that could influence global production.

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Maui’s Chocolate Landscape

On Maui, known as the “Valley Isle,” the conditions are not typically ideal for cacao due to the high winds, particularly around Maalaea Harbor and the island’s airports — some of the windiest places in the world. Cacao trees are susceptible to damage from such conditions, as they require calm environments to thrive. However, areas like Hana and East Maui, as well as parts of the north shore of West Maui, provide sheltered environments conducive to cacao cultivation. Despite the adversities, including the recent wildfires that thankfully spared the cacao trees but damaged some fruit, the resilience of Maui’s cacao cultivation is noteworthy.

Maui Chocolate and Coffee Tours: A Taste of Resilience

At Maui Chocolate and Coffee Tours, visitors get an intimate look at how cacao and coffee thrive in the challenging yet nurturing Hawaiian environment. Our tours are held at Kupa’a Farms, located on the slopes of Haleakala at an elevation of 1,900 feet — a location some might find unlikely for cacao production. Yet, here it thrives, defying expectations and adding to the rich tapestry of agricultural innovation that marks Maui’s contribution to global cacao production.

Sustainable Practices and Educational Insights

Through our tours, we delve deep into the intricacies of cacao and coffee cultivation. Our focus on sustainable farming practices not only helps in producing quality products but also educates visitors on the importance of sustainability in agriculture. This knowledge is crucial, especially today, as the industry faces global challenges that threaten its very existence.

Hawaii’s Role in Alleviating the Chocolate Crisis

Though Hawaii’s production scale is small, its impact is significant in terms of agricultural innovation and sustainable practices. The islands serve as a living laboratory for developing new techniques in cacao cultivation, pest management, and climate adaptation strategies that could be mirrored in other parts of the world.

While Hawaii, and Maui in particular, might occupy a small niche in the global cacao map, their contribution to the broader narrative of chocolate is anything but minor. In facing and overcoming the unique challenges posed by its environment, Maui is setting examples in resilience and innovation. As we continue to enjoy and celebrate chocolate, understanding and supporting sustainable practices worldwide, and particularly in emerging regions like Hawaii, becomes more crucial. Join us at Maui Chocolate and Coffee Tours, and witness firsthand how Maui is not just coping but thriving in its quest to help save global chocolate.


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April 11, 2024 Ann TuomelaCoffee1

A Deep Dive into the Coffee Borer (Plight) at Kupa’a Farms and Beyond

Nestled among the lush landscapes of Maui, Hawaii, the coffee and chocolate industries have long been pillars of local agriculture, offering a bounty of high-quality products that delight aficionados worldwide. At Maui Chocolate and Coffee Tours, our mission extends beyond merely showcasing Maui’s exquisite coffee and chocolate; we are stewards of an agricultural heritage that faces modern challenges head-on. One such challenge, increasingly significant in recent years, is the invasion of the Coffee Bean Borer (Hypothenemus hampei), a tiny beetle with the potential to devastate coffee crops, including those at our beloved Kupa’a Farms.

Understanding the Adversary: The Coffee Bean Borer

The Coffee Bean Borer is not just another pest; it’s the most destructive coffee pest worldwide. Originating in Central Africa, this beetle has found its way across the globe, thriving in coffee-producing regions due to its preference for the coffee cherry. Adult females bore into the cherry to lay their eggs, and once hatched, the larvae feed on the coffee bean from the inside out, significantly reducing the quality and yield of the harvest.

Impact on Maui’s Coffee: A Closer Look

Maui, with its unique microclimates and rich volcanic soil, offers an ideal environment for coffee cultivation. However, this paradise is not immune to the threats posed by the Coffee Bean Borer. At Kupa’a Farms, a beacon of sustainable and organic farming practices, the invasion of this pest has prompted both concern and action. The farm, known for its commitment to quality and environmental stewardship, has been at the forefront of battling this pest without resorting to harmful chemicals that could damage the ecosystem and the integrity of their coffee.

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Strategies and Solutions: Combating the Borer at Kupa’a Farms

Integrated Pest Management (IPM): Kupa’a Farms employs an IPM approach, combining biological, cultural, mechanical, and, as a last resort, chemical methods to manage the borer population. This holistic strategy focuses on long-term prevention and minimal impact on the environment.

Biological Control: One promising avenue is the exploration of natural predators and fungi that target the Coffee Bean Borer. While this method is still in the research phase, it holds the potential for a sustainable solution to this pervasive problem.

Sanitation and Cultivation Practices: By meticulously removing and destroying infested beans and maintaining the health of the coffee plants, Kupa’a Farms reduces the borer’s ability to proliferate. These labor-intensive practices are crucial in minimizing the pest’s impact.

Educational Outreach: Recognizing the importance of community in this battle, Kupa’a Farms and Maui Chocolate and Coffee Tours engage in educational efforts to spread awareness about the Coffee Bean Borer. By informing local farmers and the public about effective management techniques, the hope is to create a unified front against this common enemy.

Beyond Kupa’a Farms: A Global Challenge

The struggle against the Coffee Bean Borer on Maui reflects a broader challenge faced by coffee producers worldwide. Climate change, with its unpredictable weather patterns, provides an additional layer of complexity, potentially exacerbating the spread and survival of pests like the Coffee Bean Borer. As such, the fight against this pest is not just local but global, requiring collaboration, innovation, and a commitment to sustainable practices.

Looking Ahead: Resilience and Innovation

At Maui Chocolate and Coffee Tours, we stand with Kupa’a Farms and the wider coffee-producing community of Maui in the face of this challenge. Through resilience, innovation, and a deep commitment to the environment, we are confident in our ability to overcome the adversity posed by the Coffee Bean Borer. Our tours not only celebrate the sensory delights of Maui’s coffee and chocolate but also underscore the importance of sustainable agriculture in preserving these treasures for future generations.

Join Us in Support

We invite you to join us on a tour to learn more about the beauty and challenges of coffee and chocolate production on Maui. Your support helps foster sustainable practices that ensure the longevity and quality of our beloved coffee. Together, we can contribute to a future where the coffee culture on Maui thrives, resilient in the face of challenges like the Coffee Bean Borer.

For tour information and bookings, please visit our website or contact us directly. Together, let’s sip through the story of Maui’s coffee, one cup at a time.*

Maui Chocolate and Coffee Tours is dedicated to providing immersive, educational experiences that highlight the rich agricultural heritage of Maui. For more information about our tours and our efforts to combat the Coffee Bean Borer, please visit our website.


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