CHOCOLATE TOUR

From blossom to bar

Our chocolate tour was so beautiful! It was great to get to see all of the lush cacao plants at the organic farm in Kula.

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Chocolate & Coffee Tour

An Adventure

When I heard about those tours I thought, “Wow, a tour that combines two of my absolute favorite things: coffee and chocolate”.

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Nestled on the lush slopes of Kula, Maui, Kupa’a Organic Farm is a hidden gem that offers visitors an immersive experience into the heart of sustainable farming. As part of the Maui Chocolate Coffee Tours, this farm serves as a bridge between Maui’s natural beauty, agricultural heritage, and the world of chocolate and coffee. Visitors are not only treated to breathtaking landscapes but also gain a profound appreciation for the journey that brings two of the world’s favorite indulgences, chocolate and coffee, to life.

A Scenic Beginning

The journey to Kupa’a Organic Farm is a feast for the senses. Winding roads weave through the vibrant landscapes of Kula, where verdant hills meet expansive ocean views. This drive sets the tone for an experience rooted in Maui’s natural splendor. As guests approach the farm, the refreshing scent of tropical flowers mingles with the earthy aroma of rich volcanic soil, hinting at the agricultural treasures that await.

The Farm’s Sustainable Practices

Kupa’a Organic Farm is a testament to the power of sustainable agriculture. From the moment you step onto the farm, you’ll see a commitment to nurturing the land in harmony with nature. Every crop, whether cacao, coffee, or tropical fruit, is cultivated without synthetic chemicals or harmful pesticides. Instead, the farm relies on organic compost, natural pest management, and regenerative practices to keep the soil healthy and productive.

Visitors learn about these sustainable methods during the tour, discovering how Kupa’a’s practices not only yield high-quality produce but also contribute to the broader ecological balance. It’s a lesson in how small-scale, mindful farming can make a big impact on both flavor and the environment.

Exploring the Crops

One of the highlights of a visit to Kupa’a Organic Farm is exploring its diverse range of crops. The tour focuses on the cultivation of cacao and coffee, two crops that thrive in Maui’s unique climate.

Guests are introduced to the cacao trees, whose pods hold the seeds that will eventually become chocolate. The guides explain every step of the process, from harvesting to fermentation and drying, revealing how these stages influence the flavor profiles of the final product.

The coffee portion of the tour is equally engaging. Maui’s volcanic soil and elevation create ideal growing conditions for coffee beans, and Kupa’a’s meticulous farming practices ensure each bean is packed with flavor. Visitors gain a newfound appreciation for their morning brew as they learn about everything from bean selection to roasting techniques.

Beyond cacao and coffee, the farm features an impressive array of tropical fruits and vegetables. Guests are invited to explore orchards of mangoes, avocados, and bananas, as well as lesser-known fruits like jaboticaba and cherimoya. These crops showcase the diversity and richness of Maui’s agricultural landscape.

The Tasting Experience

No farm tour is complete without sampling the fruits of the farm’s labor. At Kupa’a Organic Farm, the tasting experience is as educational as it is delicious. Guests savor freshly harvested fruits, homemade jams, and, of course, chocolate and coffee crafted from the farm’s own crops.

The chocolate tasting is a particular highlight, offering a chance to sample single-origin bars that reflect the unique terroir of Maui. Each bite tells a story of the island’s soil, climate, and craftsmanship. Lilinoe Farm’s coffee, currently featured, practices the same steps in processing their coffee as Kupa’a, resulting in super soft and yummy coffee.

An Intimate Connection to the Land

What sets Kupa’a Organic Farm apart is the sense of intimacy it fosters. The tours are intentionally small, creating an environment where guests can ask questions, share stories, and build a personal connection to the farm. The guides, often the farmers themselves, share their passion and expertise with infectious enthusiasm, leaving visitors with a deeper understanding of both the challenges and rewards of sustainable farming.

A Celebration of Maui’s Agricultural Heritage

Kupa’a Organic Farm is more than a destination; it’s a celebration of Maui’s agricultural heritage. Through its partnership with Maui Chocolate Coffee Tours, the farm bridges the gap between past and present, connecting visitors to the island’s rich history of cultivation while showcasing the innovations that define modern sustainable farming.

Plan Your Visit

For those seeking a unique blend of education, flavor, and natural beauty, a visit to Kupa’a Organic Farm is a must. Whether you’re a chocolate lover, a coffee connoisseur, or simply someone who appreciates fresh, organic produce, this tour offers something special.

Book your experience with Maui Chocolate Coffee Tours today and discover the magic that happens when nature, culture, and sustainability come together in perfect harmony.

Visit Maui Chocolate Coffee Tours  for more information and to plan your journey.


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November 18, 2024 Ann TuomelaChocolateCoffee0

If you’re looking for a unique way to experience the flavors of Maui, there’s no better option than a combined chocolate and coffee tour. Even though Maui is the second largest island in the Hawaiian Islands,  Maui grows the least amount of coffee and cacao. What?! You will gain an appreciation as to how challenging it is to grow cacao due to Maui’s prevailing trade winds with the first windiest airport in the world and the second windiest harbor with the first windiest harbor in New Zealand. Maui Chocolate and Coffee Tours offers an unforgettable journey through the heart of Upcountry Maui, where you can taste the island’s finest chocolate and coffee while learning about the art of crafting these beloved treats from farm to cup (or bar!).

The Perfect Pairing: Maui’s Chocolate and Coffee

Maui is renowned for its lush landscapes, perfect for growing both coffee and cacao. The volcanic soil, abundant sunlight, and cool Upcountry breeze create an ideal microclimate for cultivating exceptional beans. This tour stands out because it blends two of Maui’s iconic products: locally grown coffee and artisanal chocolate. Here’s what makes this combination so special:

1. Terroir Makes the Difference

The unique volcanic soil on Maui imparts distinct flavors to both the cacao and coffee beans. Coffee grown here has bright acidity with tropical fruit notes, while the cacao offers hints of nuts, honey, and spices. During the tour, visitors will learn how the soil, weather, and altitude all contribute to the complex profiles of the beans.

2. The Art of Coffee Roasting

  • The tour begins with a guided exploration of the coffee farm, where guests can witness the coffee cherry harvest. You’ll learn about the different varieties of coffee grown in Maui such as red and yellow catuai, and arabica typica. The roasting process is a highlight, as it transforms the green coffee beans into the aromatic delights you know and love. Whether it’s a light, medium, or dark roast, each offers a unique experience on the palate.
  • Visitors have the chance to taste freshly brewed coffee at various roast levels, understanding how the roast influences the flavor. For example, light roasts retain more acidity and fruity notes, while dark roasts bring out bold, smoky flavors.

3. From Bean to Bar: The Chocolate-Making Journey

  • We start off the tour with a garden and cacao orchard walk where you learn about the tree’s lifecycle. Also, for those  interested, we touch on agroforestry, sustainable, regenerative and organic farming. Of course, we include explaining what the “department of organic alchemy” is. You’ll have to sign up for the tour for this highlight!
  • One of the highlights of the chocolate tasting experience is trying different types of chocolate made with beans from various regions. This part of the tour often features dark chocolate crafted with rare, heirloom varieties of cacao, offering a rich, intense flavor. You’ll also learn how factors like fermentation and roasting techniques impact the final product.

4. Pairing Coffee and Chocolate: An Interactive Tasting Experience

  • The tasting also includes a discussion on sustainability and the importance of direct trade. Maui Chocolate Coffee Tours emphasizes sourcing beans from local farmers who use environmentally friendly practices, ensuring that every cup of coffee and piece of chocolate you taste has been made with care and respect for the land.
  • We top off the chocolate tasting with a lovely sample of Hawaiian grown coffee, and currently it is from Lilinoe Farms in Keokea which we highlighted in last month’s blog.

Educational and Entertaining: A Tour for All Ages

What sets Maui Chocolate Coffee Tours apart is the emphasis on education. The guides are passionate experts who love sharing their knowledge of the island’s unique agriculture. Whether you’re a coffee connoisseur, a chocolate lover, or simply curious, there’s something to learn for everyone.

  • Family-Friendly Fun: The tour is designed to be enjoyable for all ages. Kids will love seeing the vibrant cacao pods and learning about how chocolate is made, while adults can appreciate the more nuanced flavors of the coffee and chocolate pairings.
  • Hands-On Activities: Visitors can get involved in the process, from cracking open a cacao pod (when in season) to learning the crack, winnow and grind dance.

Sustainable Practices: Supporting Local Agriculture

Maui Chocolate Coffee Tours is committed to supporting sustainable farming practices. The coffee and cacao are grown using organic methods, and the company prioritizes relationships with local farmers who care deeply about the environment. By choosing this tour, visitors not only enjoy a delicious experience but also support the preservation of Maui’s agricultural heritage.

Planning Your Visit: Tips for the Best Experience

  • Book in Advance: Maui Chocolate Coffee Tours are popular, especially during peak tourist seasons. Be sure to book your spot early to secure your place.
  • Dress Comfortably: The tour involves walking through farms, so wear comfortable shoes and bring a hat and sunscreen.
  • Bring Your Curiosity: Don’t be afraid to ask questions! The guides are knowledgeable and love to share stories about the history and culture of Maui’s coffee and chocolate industries.

Conclusion: A Must-Do Experience on Maui

Whether you’re a foodie, a coffee aficionado, or a chocolate enthusiast, the Maui Chocolate Coffee Tour offers a unique, memorable experience that showcases the best of what the island has to offer. It’s more than just a tasting; it’s an educational journey through the flavors and traditions of Maui’s coffee and chocolate.

Ready to embark on this delicious adventure? Book your Maui Chocolate Coffee Tour today and treat your taste buds to a once-in-a-lifetime experience.


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October 6, 2024 Ann TuomelaCoffee0

Coffee lovers and enthusiasts, we’ve got exciting news! A small but significant flow of Maui-grown coffee has started to make its way to Maui Chocolate and Coffee Tours from the scenic slopes of Haleakalā. Although the fresh harvest season for many small farms began in late July or early August, only a trickle of this precious coffee has been making it to consumers. If you’re hoping to snag some from your local retailers, you might need to wait a little longer – most of the beans are still being carefully handled by local farms and roasters before they’re ready for market.

Maui’s Kupa’a Farms: A Hidden Treasure of the Island

One of the farms at the forefront of this new harvest is Kupa’a Farms. Known for their dedication to sustainable agriculture and coffee production, Kupa’a Farms has been an essential player in the Maui coffee scene. After nearly a year of missing their coffee due to the Coffee Berry Borer (CBB) infestation, they are finally back. MCCT’s has sourced from a handful of small upcountry coffee growers, so now we have Maui grown coffee, specifically Kula grown. The coffee cherry borer impacted Kupa’a coffee production requiring MCCT to source coffee off the farm where our tours are hosted. Hopefully, within another year Kupa’a’s award winning coffee will be available to our guests on the tour. (If you’re unfamiliar with CBB and its devastating effects on coffee crops, be sure to read our detailed blog post on the topic here).

A Visit to Lilinoe Farm: Coffee’s Best-Kept Secret

One of Maui’s lesser-known yet remarkable coffee farms is Lilinoe Farm. The farm manager, Alex Tranavich, is leading the charge for Lilinoe’s first meaningful coffee harvest of 2024. The magic starts after the beans are harvested—Alex ensures they are meticulously fermented and dried to the ideal moisture content of 9-12%. Then, the milling process begins, where the chaff is separated from the bean, leaving behind a pristine coffee bean ready for roasting.

Lilinoe Farm is producing two standout coffees this year: the Koa Blend, which is 60% Maui-grown and 40% Nicaraguan, and the O’hia Blend, which is 100% Maui-grown on Lilinoe Farm’s own soil. These carefully cultivated beans carry the unique flavors of the slopes of Haleakalā, where the farm has been nurturing coffee trees since 1993.

Keeping It Local: The Importance of Label Transparency

At Maui Chocolate and Coffee Tours, we’ve always prided ourselves on being ambassadors for transparency, and that extends to the coffee we serve. When Kupa’a Farms was affected by the CBB last year, we had to look beyond Maui to continue offering high-quality coffee, sourcing from other Hawaiian islands to maintain the integrity of our tours. But we stayed committed to supporting local farms and being transparent about where every bean came from, even during challenging times.

Now that Kupa’a Farms is back in action, we will be thrilled to offer their coffee once again in another year, and we continue to ensure that every cup served on our tours tells a story of local resilience and care for the land.

The “Coconut Wireless” Connection: A Roaster’s Dream

In a perfect example of Maui’s famous “coconut wireless” (word of mouth), Maui Chocolate and Coffee Tours recently helped connect Alex from Lilinoe Farm with Daniel, the owner of Social Hour Coffee Roasting. Alex had just finished milling fresh coffee from Kupa’a Farms and needed an expert to roast it. We were delighted to introduce him to Daniel, whose talent and reputation precede him in the coffee community.

Interestingly, Daniel had just won first place at the Seed to Cup competition at the Maui Tropical Plantation – a prestigious event celebrating excellence in coffee cultivation and roasting. With such an esteemed roaster on board, we knew Alex’s coffee was in the best possible hands.

Daniel didn’t just roast the beans; he helped Alex fine-tune the process and select the best global single-origin beans to complement the delicate and complex flavors of Lilinoe Farm’s Maui-grown coffee. Together, they’ve crafted a coffee experience that embodies the harmony between tradition and innovation.

Celebrating Maui Coffee’s Return to Our Tours

We’re beyond excited to share these exceptional Maui-grown coffees with our guests at Maui Chocolate and Coffee Tours. From the fertile slopes of Haleakalā to the expert hands of roasters like Daniel at Social Hour, every step of the journey is a testament to the love and craftsmanship behind each cup of coffee we serve.

As these small batches of coffee slowly make their way to us, we invite you to experience the rich flavors and stories of Maui coffee for yourself. Whether you’re a seasoned coffee aficionado or just beginning your journey into the world of specialty coffee, there’s something truly special waiting for you at Maui Chocolate and Coffee Tours.

Stay tuned as we continue to bring you updates on the latest harvests, new collaborations, and the unique people behind Maui’s extraordinary coffee culture. In the meantime, we’ll be brewing up something special for your next visit – literally!


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Maui, known for its stunning landscapes and rich cultural history, is not just a tropical paradise but also a hub for exceptional coffee and chocolate. The unique flavors found in Maui’s coffee beans and cacao pods are deeply rooted in the island’s distinct geographical, climatological, and agricultural characteristics. In this guide, we’ll explore what makes Maui’s coffee and chocolate stand out, with insights from local farmers and experts, especially Ann Tuomela who is a guide to local flavors, passionate about cultivating these remarkable crops.

The Geographical Advantage

Maui’s diverse topography plays a crucial role in the uniqueness of its coffee and chocolate. The island is home to a variety of microclimates, each influenced by elevation, proximity to the ocean, and the volcanic soil that covers much of the land.

– Volcanic Soil: The rich, volcanic soil on Maui, particularly around Haleakalā, provides an excellent foundation for both coffee and cacao plants. The soil is packed with minerals like potassium, magnesium, and calcium, which contribute to the unique flavor profiles of the coffee beans and cacao pods.
– Microclimates: The varying elevations on the island create different microclimates, each offering ideal conditions for growing coffee and chocolate. For instance, the slopes of Haleakalā are perfect for coffee cultivation, with cool temperatures at night and warm, sunny days. Similarly, cacao trees thrive in lower elevations where the climate is more humid and stable.

Climatological Factors

Maui’s climate is another key factor that makes its coffee and chocolate distinctive. The island’s weather patterns, influenced by trade winds and the Pacific Ocean, create an environment that is conducive to producing high-quality crops.

– Consistent Rainfall: The eastern and northern parts of Maui receive consistent rainfall, ensuring that coffee and cacao plants have the necessary moisture to grow. This regular precipitation helps develop the complex flavors in the beans and pods.
– Sunlight and Temperature: Maui’s consistent sunlight, coupled with moderate temperatures, allows for a slow and steady ripening process. This slow maturation is essential for developing the nuanced flavors that Maui’s coffee and chocolate are known for.

Agricultural Practices

The agricultural practices employed by Maui’s farmers are deeply rooted in sustainability and respect for the land. These methods not only protect the island’s natural resources but also enhance the quality of the coffee and chocolate produced.

– Sustainable Farming: Many of Maui’s coffee and cacao farmers practice sustainable farming techniques, such as organic farming, crop rotation, and natural pest control. These methods ensure that the crops are grown in harmony with the environment, resulting in healthier plants and richer flavors.
– Hand-Harvesting: The majority of coffee and cacao on Maui is hand-harvested, allowing farmers to select only the ripest beans and pods. This careful selection process contributes to the superior quality of the final product.

Voices from the Fields: Insights from Local Farmers

To gain a deeper understanding of what makes Maui’s coffee and chocolate so special, we spoke with two local experts who are intimately involved in the cultivation of these crops.

Interview with Ann Tuomela, Coffee Specialist on the Slopes of Haleakalā

Q: What makes Maui’s coffee stand out from other coffee-producing regions?

Ann: “It’s the combination of our volcanic soil, the cool nights, and the warm days. The microclimate on Haleakalā is just perfect for coffee. The beans here have a unique balance of acidity and sweetness that you won’t find anywhere else. We take pride in hand-picking our coffee cherries, ensuring that only the best make it into the cup.”

A Flavor Experience Like No Other

The combination of Maui’s unique geographical features, ideal climate, and sustainable agricultural practices creates a perfect storm for producing some of the best coffee and chocolate in the world. When you taste these local products, you’re not just enjoying a treat; you’re experiencing the essence of Maui itself.

At Maui Chocolate Coffee Tours, we invite you to explore these flavors firsthand. Our tours offer an immersive experience, where you can learn about the journey from bean to bar, all while surrounded by the stunning beauty of Maui. Whether you’re a coffee connoisseur, a chocolate lover, or simply curious about what makes Maui’s flavors so distinctive, our tours provide a deeper appreciation of the island’s rich agricultural heritage.

Maui’s coffee and chocolate are more than just products; they are the result of a harmonious relationship between the land, the climate, and the people who cultivate them. The next time you savor a cup of Maui coffee or a piece of Maui chocolate, remember that you’re tasting the unique flavors that can only come from this extraordinary island.

Book your tour with Maui Chocolate Coffee Tours today and discover the magic of Maui’s local flavors for yourself!


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Maui, the second-largest island in Hawaii, is renowned for its breathtaking landscapes, pristine beaches, and vibrant culture. Among the many treasures this tropical paradise offers, two of its most delightful are coffee and chocolate. At Maui Chocolate Coffee Tours, we provide an unforgettable experience that combines these two beloved treats into one extraordinary adventure. Let’s take a journey through our unique coffee and chocolate tour and explore why it’s the perfect way to savor the best flavors of Maui.

A Journey Through Coffee and Chocolate Paradise

Welcome to Maui Chocolate Coffee Tours

Nestled in the lush hills of Maui, our tours offer a sensory experience like no other. Our tour is designed to immerse you in the world of coffee and chocolate, providing a behind-the-scenes look at how these delectable products are cultivated, processed, and enjoyed.

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The Coffee Experience

Our tour begins with an exploration of Maui’s coffee culture. Maui’s unique climate and fertile volcanic soil make it an ideal location for growing some of the world’s finest coffee beans. You’ll be guided through the entire coffee production process from seed to cup.

– Plantation Walk: Stroll through rows of coffee plants and discover the intricacies of coffee cultivation. Our knowledgeable guides will explain the different coffee varieties grown on our plantation and the sustainable farming practices we employ.

– Harvesting and Processing: Learn about the various methods of processing the beans, including the traditional wet and dry methods.

– Coffee Tasting: We complete the coffee segement with a cup of one of Hawaii’s premier coffee producers. Due to the coffee bean borer (CBB), a state and global pest, Kupa’a Farms coffee will, hopefully, be available within the next 2 years. Their drastic approach to ridding of this devastating pest, is a prime example of how important it is for a farm to be diversified. This clearly demonstrates what a short-term loss is for a sustainable gain. Thank goodness the farm grows everything from artichokes to zucchini!

The Chocolate Experience

After indulging in the world of coffee, it’s time to explore the sweet side of Maui with our chocolate tour. Our chocolate experience takes you from raw cacao seed to chocolate bar, showcasing the art and science of chocolate making.

– Cacao Plantation Tour: Wander through our cacao grove and learn about the fascinating journey of the cacao bean. Our guides will explain the different stages of cacao growth and how we cultivate our trees to produce the highest quality beans.

– Fermentation and Drying: Discover the crucial steps of fermentation and drying that are essential to developing the rich flavors of chocolate. You’ll see how the beans are carefully monitored and processed to achieve the perfect balance of taste and texture.

– Chocolate Making Demonstration: Our hands-on chocolate making demonstration allows children of all ages to learn the “crack, winnow, and grind” dance! Come and experience for yourself! We are replicating the ceremonial hot chocolate that the Aztecs made for Cortez. This a very fun and interactive experience!

– Chocolate Tasting: Our chocolate tasting is global where guests are guided how to taste non-flavored dark chocolates from around the world and topping the chocolate array with the flavors of hand-crafted and Hawaiian grown chocolates. Chocolates from different latitudes with different attitudes! R.I.P. Jimmy B

A Scenic and Educational Experience

One of the unique aspects of Maui Chocolate Coffee Tours is the stunning bi-coastal views. This breath taking view is only found on the Valley Isle, Maui!

In addition to the scenic beauty, our tours are educational and interactive. Our guides are passionate about coffee and chocolate and are eager to share their knowledge with you. Whether you’re a coffee connoisseur, a chocolate lover, or simply curious about these delightful products, you’ll leave our tour with a deeper understanding and appreciation for both coffee and chocolate.

Book Your Tour Today

At Maui Chocolate Coffee Tours, we believe that coffee and chocolate are two of life’s greatest pleasures, and combining them into one tour offers an unparalleled experience. Whether you’re visiting Maui for the first time or you’re a returning traveler, our tour is a must-do activity that promises to delight your senses and create lasting memories.

Ready to embark on a journey through the best of both worlds? Book your tour today and join us for an unforgettable adventure in the heart of Maui’s coffee and chocolate paradise.

For more information and to book your tour, visit our website: Maui Chocolate Coffee Tours.

The combination of coffee and chocolate tours in Maui offers a unique and immersive experience that captures the essence of the island’s rich flavors and natural beauty. At Maui Chocolate Coffee Tours, we are dedicated to providing a tour that is both educational and enjoyable, allowing you to savor the best of what Maui has to offer. Join us for a journey through coffee and chocolate paradise and discover why our tour is truly the best of both worlds.


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June 9, 2024 Ann TuomelaCoffee0

When you think of Maui, the first images that come to mind are often sun-kissed beaches, lush tropical landscapes, and the vibrant culture of the Hawaiian islands. Yet, nestled in the fertile, volcanic soil of this paradise, lies another treasure waiting to be discovered—Maui’s world-renowned coffee. At Maui Chocolate and Coffee Tours, we invite you to embark on a sensory journey, through our Maui Coffee Tour,  that explores the rich tapestry of Maui’s coffee culture, from the meticulous farming techniques to the distinctive flavors that make our coffee unique.

The Journey Begins: From Bean to Brew

1. A Warm Welcome to the Plantation

Your tour begins with a warm aloha at our plantation within Kupa’a farms, where you will be greeted by the stunning vistas of coffee trees set against the backdrop of Maui’s breathtaking landscape. Our knowledgeable guide will introduce you to the history of coffee cultivation on the island, explaining how the unique climate and volcanic soil create the perfect conditions for growing exceptional coffee.

2. The Art of Coffee Cultivation

As you stroll through the rows of coffee trees, you’ll gain a deeper appreciation for the hard work and dedication that goes into each cup of coffee. Our guides will explain the entire process, from planting the seeds to nurturing the young plants. You’ll learn about the sustainable farming techniques we use, including organic practices and permaculture principles that help protect the environment and ensure the health of our coffee plants.

3. Harvesting the Coffee Cherries

One of the most exciting parts of the tour is witnessing the coffee harvest. Depending on the season, you might have the opportunity to see our skilled farmers hand-picking the ripe coffee cherries. This method ensures that only the best cherries are selected, which is crucial for producing high-quality coffee. Our guides will explain how the timing of the harvest impacts the flavor profile of the coffee, highlighting the importance of experience and expertise in this delicate process.

Processing: Transforming Cherries into Beans

4. Pulping and Fermentation

After harvesting, the coffee cherries undergo a meticulous process to extract the beans. You’ll see our pulping machines in action, removing the outer fruit to reveal the coffee beans inside. This is followed by fermentation, a crucial step that enhances the beans’ flavor. Our guides will walk you through the different methods of fermentation and how each technique influences the final taste of the coffee.

5. Drying and Milling

Once fermented, the beans are carefully dried under the warm Maui sun. You’ll observe the traditional drying methods, such as sun-drying on raised beds, which allow for even drying and optimal flavor development. After drying, the beans are milled to remove the parchment layer, leaving behind the green coffee beans ready for roasting.

The Science of Roasting

6. The Roasting Room

Step into our roasting room, where the true magic happens. Here, you’ll meet our master roaster, who will demonstrate the art and science of coffee roasting. You’ll learn about the different roast levels, from light to dark, and how each level brings out unique characteristics in the beans. The aroma of freshly roasted coffee fills the air, giving you a tantalizing preview of the flavors to come.

Tasting: The Final Delight

7. The Cupping Experience

No coffee tour is complete without a tasting session. Our guides will lead you through a professional cupping experience, where you’ll sample a variety of our finest coffees. You’ll learn how to identify the subtle notes and flavors that distinguish Maui coffee, from fruity and floral to nutty and chocolatey undertones. This sensory exploration will deepen your appreciation for the complexity and depth of our coffee.

8. Pairing with Maui Chocolate

To elevate your tasting experience, we also offer a selection of locally crafted Maui chocolates. You’ll discover how the rich flavors of our coffee complement the smooth, creamy textures of our chocolate, creating a harmonious symphony of taste. This pairing highlights the unique terroir of Maui, where both coffee and chocolate thrive in the island’s fertile soil and ideal climate.

Take a Piece of Paradise Home

Before you leave, be sure to visit our gift shop, where you can purchase freshly roasted coffee beans and handcrafted chocolates to take a piece of Maui home with you. Our knowledgeable staff will help you select the perfect beans and provide brewing tips to ensure you can recreate the island experience in your own home.

A Sustainable Future

At Maui Chocolate Coffee Tours, we are committed to sustainability and giving back to our community. Our tour not only showcases the beauty and flavor of Maui coffee but also emphasizes the importance of sustainable practices and supporting local farmers. By choosing our tour, you are contributing to the preservation of Maui’s natural resources and the livelihoods of our farming community.

Book Your Tour Today

Join us at Maui Chocolate Coffee Tours for an unforgettable journey through the world of Maui coffee. Whether you’re a coffee connoisseur or simply looking for a unique and enriching experience, our tour offers a taste of paradise that will linger long after your visit. Book your tour today and discover why Maui coffee is truly a treasure of the island.

For more information and to book your tour, view our homepage.

Indulge in the essence of Maui and let us guide you through a coffee lover’s dream. From the lush plantations to the final sip of expertly brewed coffee, every moment of our tour is designed to captivate and inspire. Experience the magic of Maui coffee—one bean, one cup, and one unforgettable tour at a time.


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April 11, 2024 Ann TuomelaCoffee1

A Deep Dive into the Coffee Borer (Plight) at Kupa’a Farms and Beyond

Nestled among the lush landscapes of Maui, Hawaii, the coffee and chocolate industries have long been pillars of local agriculture, offering a bounty of high-quality products that delight aficionados worldwide. At Maui Chocolate and Coffee Tours, our mission extends beyond merely showcasing Maui’s exquisite coffee and chocolate; we are stewards of an agricultural heritage that faces modern challenges head-on. One such challenge, increasingly significant in recent years, is the invasion of the Coffee Bean Borer (Hypothenemus hampei), a tiny beetle with the potential to devastate coffee crops, including those at our beloved Kupa’a Farms.

Understanding the Adversary: The Coffee Bean Borer

The Coffee Bean Borer is not just another pest; it’s the most destructive coffee pest worldwide. Originating in Central Africa, this beetle has found its way across the globe, thriving in coffee-producing regions due to its preference for the coffee cherry. Adult females bore into the cherry to lay their eggs, and once hatched, the larvae feed on the coffee bean from the inside out, significantly reducing the quality and yield of the harvest.

Impact on Maui’s Coffee: A Closer Look

Maui, with its unique microclimates and rich volcanic soil, offers an ideal environment for coffee cultivation. However, this paradise is not immune to the threats posed by the Coffee Bean Borer. At Kupa’a Farms, a beacon of sustainable and organic farming practices, the invasion of this pest has prompted both concern and action. The farm, known for its commitment to quality and environmental stewardship, has been at the forefront of battling this pest without resorting to harmful chemicals that could damage the ecosystem and the integrity of their coffee.

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Strategies and Solutions: Combating the Borer at Kupa’a Farms

Integrated Pest Management (IPM): Kupa’a Farms employs an IPM approach, combining biological, cultural, mechanical, and, as a last resort, chemical methods to manage the borer population. This holistic strategy focuses on long-term prevention and minimal impact on the environment.

Biological Control: One promising avenue is the exploration of natural predators and fungi that target the Coffee Bean Borer. While this method is still in the research phase, it holds the potential for a sustainable solution to this pervasive problem.

Sanitation and Cultivation Practices: By meticulously removing and destroying infested beans and maintaining the health of the coffee plants, Kupa’a Farms reduces the borer’s ability to proliferate. These labor-intensive practices are crucial in minimizing the pest’s impact.

Educational Outreach: Recognizing the importance of community in this battle, Kupa’a Farms and Maui Chocolate and Coffee Tours engage in educational efforts to spread awareness about the Coffee Bean Borer. By informing local farmers and the public about effective management techniques, the hope is to create a unified front against this common enemy.

Beyond Kupa’a Farms: A Global Challenge

The struggle against the Coffee Bean Borer on Maui reflects a broader challenge faced by coffee producers worldwide. Climate change, with its unpredictable weather patterns, provides an additional layer of complexity, potentially exacerbating the spread and survival of pests like the Coffee Bean Borer. As such, the fight against this pest is not just local but global, requiring collaboration, innovation, and a commitment to sustainable practices.

Looking Ahead: Resilience and Innovation

At Maui Chocolate and Coffee Tours, we stand with Kupa’a Farms and the wider coffee-producing community of Maui in the face of this challenge. Through resilience, innovation, and a deep commitment to the environment, we are confident in our ability to overcome the adversity posed by the Coffee Bean Borer. Our tours not only celebrate the sensory delights of Maui’s coffee and chocolate but also underscore the importance of sustainable agriculture in preserving these treasures for future generations.

Join Us in Support

We invite you to join us on a tour to learn more about the beauty and challenges of coffee and chocolate production on Maui. Your support helps foster sustainable practices that ensure the longevity and quality of our beloved coffee. Together, we can contribute to a future where the coffee culture on Maui thrives, resilient in the face of challenges like the Coffee Bean Borer.

For tour information and bookings, please visit our website or contact us directly. Together, let’s sip through the story of Maui’s coffee, one cup at a time.*

Maui Chocolate and Coffee Tours is dedicated to providing immersive, educational experiences that highlight the rich agricultural heritage of Maui. For more information about our tours and our efforts to combat the Coffee Bean Borer, please visit our website.


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Here on Maui, we prioritize doing what we love, therefore, you’ll never have to “work” a day in your life! As you know, we love featuring local business owners. This blog is special as we have a new farmer in town. Sam Mangoba, one of Maui’s newest aspiring farmers, featured in today’s article.

Sam Mangoba-one of Maui’s newest aspiring Farmer’s!

Mr. Mangoba comes from a long line of farmers in the Philippines. His grandfather supervised a very large farm called “hacienda”, where they practiced diversified farming of several agricultural products, such as, rice, mango, pineapple, etc. Sam is a doctor of Eastern and Western medicine; however, today he is self educating himself on how to create healthy soil through regenerative permaculture and organic farming techniques. Sam taught us about the art of lasagna farming, compost lasagna, and an ancient farming technique“Hugelkultur”, which is basically what the other two composting names are. With farming lasagna, the nitrogen comes from the green waste, ie: kitchen scraps, and the carbon from the wood chips and paper products. Thank you to Maui Times News for donating their recycled and old news papers to the farm! 

Maui's newest aspiring farmer

What do you call a professional “composter”?! An “organic alchemist”. Thank you Gerry Ross from Kupa’a Farms!  He is definitely the one writing the book on this, and has been an organic alchemist for decades on his farm while teaching other farmers too!

Maui's newest aspiring farmer

Maui's newest aspiring farmer

Earth Element Farm

Sam’s farm is private property and not open to the public. The Earth Element in Chinese philosophical thought is the energetic state between maximum movement (fire element) and non-movement (water element). Think of the Earth Element as the happy medium between the two extremes. It’s function is to transform and transport. This is such a profound ancient understanding of what the Earth / soil does. Modern scientific and agricultural thought are slowly beginning to accept and acknowledge it more and more.

You can see it well illustrated in how a compost pile works: 

Take the most humble ingredients (manure, detritus, “garbage”) and when you combine it with the other elements (water, fire, heat/sun, wood, and metal), you create a medium that will:
  1. Transform all things in it, including promoting and creating life.
  2. It will transport things in it on many levels (fungal, bacterial, animal, plant and mineral levels).
  3. It becomes the ultimate growing medium for all biological life, including humans.
Even the deepest oceans rest on earth.
“This concept is very profound. I feel if humans truly understood what the earth element actually does, it would really help people respect the earth more. Therefore, this would probably change how agriculture is practiced.”
From the very beginning, we have been able to watch Sam’s farm come to life. See photos that are featuring when he began to now.

Actions & contributions already taken toward Earth Element Farm

Jayce donated 6 gallon paint buckets from his painting company. This means less hard plastic in Maui’s landfill! Those buckets provide many functions for this little slice of heaven! Sam picks up the green waste from a small beach side eatery in Kihei, Beach Street Cafe. Mahalo you guys!

After picking up three to four days of green waste, he puts in the first layer of the compost.

Maui's newest aspiring farmer

Maui's newest aspiring farmer

Maui's newest aspiring farmer

Then the buckets are used again in watering certain parts of the farm. After this, he goes back for more green waste and they are actually rotated and left empty at the cafe for them to fill again!

The Beach Street Cafe also donated 3 gallon plastic food containers that were also spared being added to Maui’s bulging landfill. Sam uses these to make a water-filled bucket barricade around papaya or other seedlings threatened by the pigs that constantly disturb his farm and other farms on the island. The water grows an algae that is then dispersed around thirsty plants that have grass and wood chip mulch to also retain moisture. 

 

Sam’s Overall Goal

Sam’s goal is to help heal the earth with small synergistic actions taken by individuals to create a healthier planet. Sam hopes to inspire and educate others, as a self taught farmer, on what he is learning and practicing in regenerative and permaculture farming. With synergistic actions and education, this could be a great thing which starts in everyone’s own backyard, lanai or any small space. Let’s begin by trying to heal Mother Maui, next a neighboring Hawaiian island, an American territory like American Samoa, the Philippines (where Sam would like to teach his homeland people), then the rest of the world. One small space and synergistic action at a time. Baby steps!

Maui's newest aspiring farmer

We hope you enjoyed reading about Sam Mangoba, one of Maui’s newest aspiring farmers! Check out our instagram at @mauichocolatecoffee for more information and photos!

Maui's newest aspiring farmer


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April 8, 2022 Ann TuomelaCoffee0

Coffee roasting is an art, and a science. The roasting process is crucial, because it turns green coffee beans into coffee that you can drink! The green coffee beans have delicious flavor and aroma, that can be found simply by roasting them! Say you were to use the green coffee beans without roasting. They would have almost zero flavor! So now you know how important the roasting process is. During this article we are going to teach you about the art of coffee roasting and how it works. Then when you book a tour with Maui Chocolate Coffee Tours, you will already have some knowledge about coffee!

The art of coffee roasting

Roasting Coffee

Roasting involves more than you may think. It can take many years of practice and training to become an expert coffee roaster. Sourcing your green beans is the first step with coffee roasting! Luckily we have beautiful and organic coffee trees at the same location as our tours, Kupa’a Organic Farms. We have 8 different varieties of coffee, each with a distinct flavor.

Coffee roasting machines heat the green beans in-between 370 and 540 degrees Fahrenheit. They are heated anywhere from only a few minutes to 30 minutes. The temperature and amount of time will determine the level of roasting (light, medium, or dark). Which is your favorite type of roast? Many people assume that dark roasted coffee has a higher caffeine content. But… this is actually not true! Light roasted coffee is the highest in caffeine. The roasting techniques develop the different flavors and caffeine levels.

The art of coffee roasting

Light Roast

Light roast coffee beans have the color of light brown and have a more acidic and light flavor. If you would like to make light roasted coffee beans, you will want to heat the bean until the first crack and 375 to 400 degrees Fahrenheit. The beans will not look shiny or oily-this only happens the longer the beans are roasted. The soil, crops surrounding the coffee plants, and weather conditions all play a part in the origin flavors.

Medium roasted coffee beans

Medium roasted coffee beans are slightly darker in appearance in comparison to the light roasted ones. These beans will give off a sweeter flavor with less acidity, and more balanced. The caffeine will be a little bit less than the light roast, but higher than the dark roast.

Dark roasted coffee beans

Dark roasted beans will appear to be oily or shiny and have a less acidic taste. These beans are heated to about 460 degrees Fahrenheit and cooked until near the end of the second crack. Dark roasted coffee can tend to taste a little bit bitter or smoky from the roasting process. This may change the taste of the origin flavor. Dark roast is the best type of coffee to use for espresso.

Cooling after roasting

When the roaster tells you that it’s time a mechanical sweep and forced air efficiently stop the roasting process! When the desired roast and color is achieved, they are quickly released into a box or pan which is called the “cooling tray”. The beans must be cooled off right away, so that they don’t over cook. You want to be incredibly careful with your coffee roasting. A slight change in temperature or inconsistency, and the whole batch can be ruined! There are three things to keep an eye out for when roasting. Colouration, the first crack, and the second crack.

The art of coffee roasting

 

Maui Chocolate Coffee Tours

Here at MCCT, we take pride in our coffee roasting! We offer chocolate and coffee tours that consist of walking through the organic coffee orchards, the picking and processing techniques, tasting, and more! The three main species of coffee are Arabica, Robusto, and Liberica. Liberica is the least known, with only 2% of the worlds coffee consumption. The type grown at our coffee farm at Kupa’a Organic Farms is Arabica. There are 8 varieties of Arabica which we grow: Red and Yellow catuai, Red, Yellow and Orange Bourbon, Typica, San Ramon, Mundo Novo, and Guadalupe. We will walk you through the history of this second generation farm. There are 6 acres, currently organically farmed with plenty of room to grow!

Gerry Ross and Janet Simpson planted 450 coffee trees in 1997, and then permanently relocated to Maui in 2003. The tour starts at the coffee and cacao gardens and orchards, and your guide will compare and discuss the amazing similarities found in the growing and production of both fruits. Your tour will include the full chocolate tasting, demonstration, and is topped off with an exquisite sample of Kupa’a Organic coffee!

We grow coffee under a canopy of that includes native trees that help to create a forest like ecology similar to coffee in its native Ethiopia. The terroir of our coffees reflect the varietals we grow as well as the ecology and cultural practices that we use. The tour includes tasting and the full gamut of picking and processing techniques that has helped us maintain “specialty coffee” status for the last 11 years.

Maui Tropical Plantation

Maui Tropical Plantation is an agricultural plantation that offers visitors tours of the farm featuring Hawaii’s famous fruits and plants. During your tour you will smell the beautiful native flowers, see the fruits and plants, and hear amazing stories. It’s a fun and educational experience! The Maui Tropical Plantation in conjunction with Oma Coffeei roaster is in the process of developing a demonstration on coffee roasting. They plan on opening this demonstration to the public soon. No date was available at blog press time. Check back with us for an update!

The art of coffee roasting

The art of coffee roasting

The art of coffee roasting

Now that you know more about the art of coffee roasting, you are ready for your tour at Maui Chocolate Coffee Tours! We are excited to see you. Don’t forget to book in advance, so that you are guaranteed to experience this! Follow us on Instagram for more info, photos, and farm fun!


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There are so many things to be grateful for, and one of them is this beautiful island that we call home!  We absolutely love waking up to the magnificent sun rising above the crater, birds chirping, the smell of tropical flowers, and the turquoise blue sea that meets the sand. Maui has an abundance of opportunity for those who seek it. Here at Maui Chocolate Coffee Tours, we wanted to express our gratitude for living on Maui.

Mana’o Radio

We wanted to give a shout out to Mana’o Radio for all of their awesome DJ’s. They provide the island with a wonderful variety of music that you won’t find anywhere else! Jeremy Jarvis gave us the inspiration to write about all of our gratitude when we were listening to his show during the second week of October. Thank you Jeremy for the inspiration!

Maui Bees 

Maui Bees is a family owned operation located in Kula Maui. They produce wonderful and delicious Maui honey. Mark and Leah Damon have run Maui bees for over 10 years. Not only do they share a passion for bees, but they also care deeply about organically grown food. In addition to the honey, they also have a farm stand where they sell their fresh produce and organically fed pastured eggs. They farm uses biodynamic sprays and preparations and builds its own organic compost. Mark and Leah have always made sure that their honey is pure, unfiltered, and raw. Although it may be costly and time consuming, they put in all of their energy and efforts to do things right.
Bees play a huge role in agriculture. They pollinate the crops, increase yields, and make great honey! Did you know that over a third of the food that we eat relies on pollination by bees?!
Maui Bees now has a kitchen, where Chef Larry puts out a new menu every week depending on the produce in the garden. The dishes are fresh and local, from farm to table.
Maui Chocolate Coffee Tours

Maui Gold

Maui Gold is a pineapple company. These pineapples are grown exclusively by Haliimaile Pineapple Company. The Haliimaile Pineapple company was started by former Maui Pineapple company employees, who were dedicated to keeping the tradition of pineapple on Maui. They have been cultivating the Maui Gold Pineapples for over 20 years. What is so special about Maui Gold Pineapples? They are twice as sweet and less acidic than other varieties. Did you know that it takes a full 18 months to grow one Maui Gold Pineapple?! There is a 2-3 day window where the fruit is perfectly ripe, and needs to be picked. Once a pineapple is picked, it won’t ripen any further.
We want to show our gratitude to this company for keeping the 100 year pineapple tradition alive in Hawaii. This also helps our island sustain itself through rough times, rather than solely relying on the tourism industry for the economy.
Maui Chocolate Coffee Tours

Hawaiian Lifestyle Studio

Hawaiian Lifestyle Studio is an independent creative agency run by wife and husband, Tess and Mateo! They spent quite some years traveling around the world and doing surf photography. They came to Maui just in time for the pandemic! This is where Tess grew up as a kid. Although they both have degrees in the medical field, they decided to follow their passions and that’s when Hawaiian Lifestyle Studio was born. They specialize in commercial photography, videography and content creation right here in Maui, Hawaii! We use them as our photographers and videographers for Maui Chocolate Coffee Tours. Hawaiian Lifestyle Studio also offers social media management and blog writing (which is also something they help us with)! We highly recommend their services and are super grateful to be working with them!
Maui Chocolate Coffee Tours
We want to extend a huge mahalo to all of these local businesses for doing great things for our island, and also supporting other local businesses! This is what helps Maui keep going round.
It’s now the month of giving and thanks! Share some reasons for your gratitude for living on Maui in the comments below.

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