The worldwide pandemic has changed and effected us all, especially businesses. There were some positive changes, while others negative. Hawaii has taken a drastic hit with Covid. Many businesses had to permanently close down, while others were able to transition and figure out a way to survive and thrive. This pandemic has given us “fresh eyes” and we chose to take the positive route, and find a solution! Continue reading if you would like to know how businesses in Hawaii have pivoted during COVID 19.
What is a business pivot?
This is the process of addressing a problem when a company is experiencing an important or difficult challenge that is keeping it from achieving its goals. This can include anything from changing a product to entering a new industry. Many businesses are transitioning into the online world, or learning to expand to clients or customers in new, innovative ways.
How MCCT has pivoted
Here at Maui Chocolate Coffee Tours (MCCT), we previously offered private tours or group tours. Now, with COVID 19 safety restrictions, we choose to offer private tours only. This allows us to stay open and operate in a very health safety environment for our guests and for those who live on the farm. Not only this, but it is also much better for our guests. You get a private and more intimate experience with more one on one interaction with your tour guide, and a better learning environment with the smaller size group. This is truly an exclusive experience! We are excited to offer a much more memorable and enhanced tour for our guests. We minimize the “footprint” at the farm and offer the “less is more” concept.
With MCCT making this transition into 2021, we are realizing very positive results. Unfortunately many other businesses are being deeply affected by the pandemic. I am now going to talk about a few of our favorite businesses and their success stories with adapting during this unprecedented time.
Miso Phat Kihei, Maui
Miso Phat is a sushi restaurant located in Kihei, Maui. With Covid hitting Hawaii quite hard, this restaurant needed to make a pivotal decision in order to save their business. Online ordering has become a very popular way of eating out. Restaurants on island are only operating at less than 50% capacity and people are cautious about dining in. This makes online ordering a huge convenience. Miso Phat made the business savvy decision to revamp their website with enhanced online food ordering with the expertise of Charles Oreve, the owner and CEO of the marketing agency, The X Concept.
Now, Miso Phat’s online sales have soared! They are doing better than they were pre-Covid, all with a few changes, business minded creativity and guidance from Charles.
Charles has also helped us at MCCT and Hawaii Farm Tour with the re designing of our website, and is currently building us a new website for Hawaii Farm Tour.
All over the state, we have many farms. Some farms sell their vegetables at local farmers markets. Others sell produce in local heath food stores, Costco and local restaurants that have re-opened. In April 2020, when businesses really started to close down and quarantine came into effect, certain farms made the executive decision to start selling CSA boxes. These affordable farm boxes are packed with fresh fruit and veggies from your local farm, and delivered to your door. With this, you can take away the worry about going to the grocery store and getting possible exposure, and you also have the convenience of fresh food being delivered! Not to mention, there is zero waste, and the cardboard boxes are re used by the farms to pack future boxes.
The CSA farm boxes are quite affordable, making it an option for any family to have! Depending which farm you choose, some have organic options or even customization. This makes your weekly or bi weekly order unique to what you want. Click here or here to visit two different farms on Maui that offer CSA farm boxes.
There are many examples of how businesses in Hawaii have pivoted during Covid 19 and the creative new ways to operate their businesses. Some are bakeries that have shut down and started selling DIY baking kits. Others are wineries that could not offer in person tasting. Now you can order a tasting kit delivered to your door!
What ever it may be, it is quite interesting to see how the world has adjusted and changed. Especially during one of the most difficult times in history. We would love to hear your success story! Please share with us by tagging us on instagram or commenting below.