Global Chocolate Shortage and Hawaii’s Role: A Closer Look

May 5, 2024 by Ann Tuomela0
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In the vast and vibrant world of chocolate, a looming concern is casting a shadow over the industry: the global chocolate shortage. As connoisseurs, enthusiasts, and casual consumers alike face the potential scarcity of one of the world’s most beloved treats, Hawaii, particularly Maui, is emerging as a unique player in the global cacao and chocolate scene. Despite its relatively small scale of cacao cultivation, the Aloha State is showing that size isn’t everything when it comes to making a significant impact.

The Global Chocolate Crisis: An Overview

Chocolate is derived from the seeds of the cacao tree, a delicate tropical plant native to the deep tropical regions of the Americas. The beans are not only precious but also increasingly scarce. Factors contributing to the global chocolate shortage include climate change, diseases affecting cacao trees, and rising global demand which outstrips supply. Countries traditionally known for cacao production are struggling to keep up, pushing chocolate lovers and makers to look for new horizons.

Why Hawaii Matters in Global Cacao Production

Enter Hawaii, the only U.S. state where cacao can be grown. Hawaii’s entry into the chocolate scene is marked by its unique geographical and climatic conditions. Located at 21 degrees north, it sits at the so-called “north pole” of the cacao belt, which typically ranges between 20 degrees north and 20 degrees south of the equator. This unique positioning challenges the traditional norms of cacao cultivation, offering new insights and innovations in farming practices that could influence global production.

Maui Chocolate

Maui’s Chocolate Landscape

On Maui, known as the “Valley Isle,” the conditions are not typically ideal for cacao due to the high winds, particularly around Maalaea Harbor and the island’s airports — some of the windiest places in the world. Cacao trees are susceptible to damage from such conditions, as they require calm environments to thrive. However, areas like Hana and East Maui, as well as parts of the north shore of West Maui, provide sheltered environments conducive to cacao cultivation. Despite the adversities, including the recent wildfires that thankfully spared the cacao trees but damaged some fruit, the resilience of Maui’s cacao cultivation is noteworthy.

Maui Chocolate and Coffee Tours: A Taste of Resilience

At Maui Chocolate and Coffee Tours, visitors get an intimate look at how cacao and coffee thrive in the challenging yet nurturing Hawaiian environment. Our tours are held at Kupa’a Farms, located on the slopes of Haleakala at an elevation of 1,900 feet — a location some might find unlikely for cacao production. Yet, here it thrives, defying expectations and adding to the rich tapestry of agricultural innovation that marks Maui’s contribution to global cacao production.

Sustainable Practices and Educational Insights

Through our tours, we delve deep into the intricacies of cacao and coffee cultivation. Our focus on sustainable farming practices not only helps in producing quality products but also educates visitors on the importance of sustainability in agriculture. This knowledge is crucial, especially today, as the industry faces global challenges that threaten its very existence.

Hawaii’s Role in Alleviating the Chocolate Crisis

Though Hawaii’s production scale is small, its impact is significant in terms of agricultural innovation and sustainable practices. The islands serve as a living laboratory for developing new techniques in cacao cultivation, pest management, and climate adaptation strategies that could be mirrored in other parts of the world.

While Hawaii, and Maui in particular, might occupy a small niche in the global cacao map, their contribution to the broader narrative of chocolate is anything but minor. In facing and overcoming the unique challenges posed by its environment, Maui is setting examples in resilience and innovation. As we continue to enjoy and celebrate chocolate, understanding and supporting sustainable practices worldwide, and particularly in emerging regions like Hawaii, becomes more crucial. Join us at Maui Chocolate and Coffee Tours, and witness firsthand how Maui is not just coping but thriving in its quest to help save global chocolate.


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